Assistant Athletic Director for Revenue Generation - 134300
About The Position
East Tennessee State University is seeking a dynamic and strategic Assistant Athletic Director (AD) for Revenue Generation to lead, coordinate, and grow all athletics-generated revenue streams, excluding private charitable gifts and traditional fundraising. This position is responsible for maximizing earned and transactional revenues that directly support the Department of Intercollegiate Athletics while enhancing the fan, student, and community experience. Reporting to the Chief Operating Officer, the Assistant AD for Revenue Generation will oversee revenue strategy, execution, and innovation across ticket sales, marketing-driven revenue, premium seating, game-day revenue, and digital/brand monetization. The ideal candidate will have proven sales experience with a proactive and creative approach to increasing revenue.
Requirements
- Bachelor’s degree in Sports Management, Business Administration, Marketing, or a closely related field
- Minimum of five (5) years of progressively responsible experience in sales, revenue generation, or partnership development
- Must be able to show proven effective sales experience with preestablished quotas.
Nice To Haves
- Master’s degree in Sports Management, Business Administration, Marketing, or a related field
- Experience generating revenue within collegiate athletics, professional sports or corporate America.
- Experience working within or alongside multimedia rights partnerships, NIL environments, and data ticketing strategies
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
501-1,000 employees
