Assistant /Associate Vice President of Online Strategy & Enrollment

Illinois College•Jacksonville, IL

18h•Onsite

About The Position

Lead a bold effort to grow online undergraduate enrollment, opening doors for adult learners seeking flexible, career-focused degrees. In this high-impact leadership role, you will shape and scale the future of online undergraduate education at Illinois College. The AVP will have broad influence across marketing and enrollment, partnering closely across enrollment and academics to align program development with workforce demand. The successful candidate will bring creativity, urgency, and a deep commitment to serving adult learners seeking flexible, career-relevant degrees. The AVP will join a leadership team that values initiative, supports innovation, and invests in growth. With strong institutional momentum and a clear goal, this is an opportunity to build something meaningful and see the results.

Requirements

At least seven years of demonstrated success growing enrollment for online programs and/or adult learners
Strategic mindset paired with demonstrated execution and results
Experience leading integrated marketing and enrollment efforts, including digital lead generation and conversion strategies
Ability to work across organizational boundaries and influence
Experience building or leveraging partnerships to drive enrollment growth
Skill using data to inform decisions and adjust strategy in real time
A collaborative leadership style that brings people together around shared goals
Enthusiasm for working in a mission-driven environment that blends access, outcomes, and student success
Bachelor’s degree required

Nice To Haves

advanced degree preferred

Responsibilities

Lead the strategy and execution to significantly grow online undergraduate enrollment, with clear ownership of outcomes
Design and optimize the adult learner journey, refining strategies from first inquiry through enrollment, with a focus on removing barriers and improving conversion
Drive integrated marketing and enrollment efforts, aligning digital strategy, communications, and admissions to generate and convert high-quality leads
Build and leverage external partnerships to expand reach and create new enrollment pipelines with community colleges, industry leaders, school districts, and service providers.
Collaborate with enrollment and academic leadership to inform program expansion in high-demand fields and ensure alignment with market needs
Work across departments to align systems, processes, and messaging in support of a seamless student experience
Champion the needs of adult learners, ensuring programs and services reflect their goals, schedules, and realities