Assistant Account Executive, Public Relations

Brilliant•New York, NY
•$48,000 - $58,000•Remote

About The Position

Brilliant is seeking a full-time Assistant Account Executive to execute public relations strategies that achieve client goals while keeping daily work organized and on track. The role spans client communication, media relations, creative ideation, trend-jacking, and project support. The ideal candidate is organized, proactive, detail-oriented, curious about new technology and AI, and motivated to use tools to make work more efficient and effective. The position involves supporting consumer products and integrated marketing accounts, coordinating multiple projects, and working collaboratively with senior team members and clients.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • At least 1 year of PR agency experience in the consumer goods industry.
  • Experience managing timelines and deliverables across multiple accounts simultaneously.
  • Comfort using AI tools day to day, with examples of how they have been used.
  • Willingness to try new technologies and adopt new tools quickly.
  • Excellent written and verbal communication skills.
  • Ability to collaborate in a team environment and manage multiple projects simultaneously.
  • Proactive, self-starter attitude and passion for staying ahead of trends.

Nice To Haves

  • Curiosity about new technology and AI.
  • Passion for trends in the CPG and food and beverage space.
  • Creative thinking and ability to develop fresh pitch angles and trend-jacking opportunities.
  • Resourcefulness, commitment, and deliberate work habits.
  • Strong organization and attention to detail.
  • Eagerness to learn from senior team members and respond well to feedback.

Responsibilities

  • Pull, build, and maintain media and influencer databases.
  • Identify new editor and freelancer contacts through tools such as Qwoted and Substacks.
  • Draft and distribute pitches, press releases, and media alerts; follow up and monitor coverage.
  • Develop creative pitch angles for top-tier national outlets.
  • Support affiliate and ecommerce pitching.
  • Coordinate media interviews and prepare spokesperson briefing documents.
  • Build relationships with journalists and influencers.
  • Monitor trends daily and develop trend-jacking opportunities.
  • Monitor competitor coverage.
  • Track client media awards programs, including research, recommendations, applications, and deadlines.
  • Coordinate project, campaign, and account timelines and deliverables.
  • Track progress and communicate status to internal teams and clients.
  • Use project management tools such as Monday or Asana to keep workflows transparent.
  • Use AI tools such as Claude or ChatGPT for research, drafting, monitoring, and reporting.
  • Test new software and platforms and share effective tools with the team.
  • Identify opportunities to automate routine tasks and improve output quality.
  • Assist with research, planning, and execution of virtual and live media and influencer press events and creative media mailers.

Benefits

  • Unlimited PTO.
  • Paid time off between Christmas and New Year's.
  • Fabulous Fridays, with the office closing at 3 p.m.
  • 401(k) with a 3% company match after the initial three months.
  • Medical, dental, and vision coverage.
  • Medical and Dependent Care FSA.
  • Company-paid life insurance.
  • Company-paid long-term disability.
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