Asset Project Manager

WPP Production•Detroit, MI

1d•Hybrid

About The Position

As an Asset Project Manager, you will work closely with clients, agencies, and partners to manage projects and all content deliverables. This includes handling metadata and usage rights for all assets. You need a deep understanding of the asset production process (print, digital, video) and strong experience with agency workflows, from initial creative brief to final asset delivery. You will also need to understand the fundamentals of digital rights management, usage, and rights clearance. We're looking for a service-oriented, energetic, and proactive individual who excels at building relationships. You'll represent WPP Production, interacting with various agencies, suppliers, and clients. The ideal candidate will be an independent thinker, eager to tackle challenges, and a passionate champion of process adherence and continuous improvement, with a strong enthusiasm for supporting transformative initiatives and leveraging innovative technology and AI.

Requirements

In-depth experience with Enterprise-level Digital Asset Management (DAM) systems
Familiarity with other production/marketing technologies like DRM (Digital Rights Management), MAM (Media Asset Management), CMS (Content Management Systems), Workflow tools, and Digital Proofing
Strong understanding of DAM processes, including metadata, taxonomy creation, and digital rights management
Foundational understanding of copyright, trademarks, and name/image/likeness rights and ability to discern between different usage types, terms, and territories
Proven project management skills
Excellent communication skills, able to clearly convey information to different audiences
Exceptional organizational skills, with the ability to prioritize and act quickly and independently
Working knowledge of Adobe Creative Cloud tools
2-3 years of relevant work experience
Excellent customer service skills and a positive, helpful attitude
Results-oriented, with a creative approach to problem-solving and finding solutions
Ability to prioritize tasks effectively and work with minimal supervision
Capable of managing multiple projects under tight deadlines in a fast-paced environment
Proven track record of success in detail-oriented tasks

Responsibilities

Work with clients, agency teams, and partners to manage assets delivered for DAM ingest, validate, prioritize and oversee assignment to librarian team
Facilitate and manage requests to repurpose content, verifying all appropriate usage rights and releases
Work within Digital Asset Management (DAM) tools to ensure all finished and raw assets have been curated with complete metadata and are available for repurposing
Work closely with rights and licensing on rights clearance and licensing needs
Identify missing and needed assets and timeline to receive them, including digital rights, licensing, and usage information of all assets
Oversight, organization, and management of a very active team inbox
Serve as the central point of contact across agencies and client partners to provide project status
Develop and enforce processes for managing and curating produced assets
Identify ways to improve efficiency by promoting asset management tools throughout the content lifecycle
Demonstrate proper use of all asset tools, support users, and encourage their adoption
Help identify and implement improvements to work processes, team performance, systems, and asset quality