ASO Manager

Inkitt

3d•$60,000 - $90,000

About The Position

Inkitt is hiring an ASO Manager to own app store optimization for Inkitt, Galatea, CandyJar, and Ironblood on iOS and Android. The role sets priorities and testing cadence across markets, runs experiments to improve store conversion and rankings, and develops localized store listings and creative. The position works East Coast US hours and collaborates with User Acquisition, Creative, Product, and Data teams to turn paid and organic insights into repeatable processes. It also owns ASO reporting and translates performance data into clear priorities for the team and leadership.

Requirements

4–6 years in ASO or mobile growth, ideally at B2C apps with meaningful install volume.
A track record of improving store conversion, keyword rankings, and average rating through structured experiments.
Hands-on experience briefing, specifying, and measuring store creative, including screenshots, icons, preview videos, and feature graphics.
Deep keyword research and metadata experience, including measuring impact and determining iteration frequency.
Experience building and routing traffic to Custom Product Pages and Custom Store Listings with clean tracking.
Experience improving review prompts and running review replies at scale.
Experience winning store features through editorial relationships and strong promotional assets.
Global ASO experience, including localization workflows and translation QA, market prioritization, geo-specific messaging, and per-locale testing and rollout.
Multi-language copywriting skills and familiarity with locale constraints, such as German and French text length.
Comfort with spreadsheets, A/B testing frameworks, and writing clear hypotheses.
Familiarity with MMPs such as Adjust and AppsFlyer, and SKAN.
Experience with subscription funnels and pricing or plan messaging tests.
Basic video and design skills to iterate on assets quickly.
Clear communication and project management across teams and time zones.

Responsibilities

Own the ASO strategy and roadmap for Inkitt, Galatea, CandyJar, and Ironblood on iOS and Android, setting priorities and testing cadence for each market.
Run structured experiments on creative, metadata, and store journeys to grow conversion, keyword rankings, and category rank.
Improve screenshots, preview videos, icons, and copy so each listing is relevant and converts in every market.
Build Custom Product Pages and Custom Store Listings for different intents and audiences.
Work with Product to improve ratings and review health, and pitch Apple and Google editorial teams for featuring.
Lead localization and geo-segmented testing so each app feels native in every region.
Partner with User Acquisition, Creative, Product, and Data to share paid and organic insights and turn wins into repeatable processes.
Own ASO reporting and turn the numbers into clear priorities for the team and leadership.