Art Director

Equinox•New York, NY
•$120,000 - $140,000

About The Position

Equinox is seeking a conceptual, design-driven Art Director with exceptional visual sensibility and a strong foundation in digital and print design to shape and elevate the brand’s creative expression. This hands-on creative thinker will develop concepts, provide sophisticated art direction, and execute design across campaigns, digital, social, print, and content production in a fast-paced, collaborative environment. The Art Director will take projects from initial briefing through final delivery, collaborate with creative and cross-functional partners, and art direct photography and video productions. The role includes independently leading mid-tier productions from concept through post-production, managing outside creative partners, and directly managing, mentoring, and developing a team of designers. The ideal candidate has refined visual taste, strong conceptual thinking, a proactive approach, and an interest in luxury aesthetics, design, fashion, photography, and contemporary culture.

Requirements

  • 5–7 years of experience in art direction, graphic design, or a hybrid creative role.
  • Exceptional portfolio demonstrating conceptual thinking, sophisticated design execution, and a refined visual aesthetic.
  • Experience designing for digital and print, with deep knowledge of digital design principles, platforms, and best practices.
  • Strong foundation in typography, layout, visual identity, photography, and integrated campaign development.
  • Experience art directing photo and video shoots.
  • Expert proficiency in Adobe Creative Suite and Figma.
  • Excellent communication, presentation, collaboration, and organizational skills.
  • Ability to thrive in a fast-paced environment and deliver exceptional work under tight deadlines.
  • Genuine passion for design, fashion, photography, and contemporary culture.

Nice To Haves

  • Experience in luxury, fashion, lifestyle, wellness, or premium consumer brands.
  • Proficiency in motion graphics, animation, and video editing.
  • Desire to take greater ownership of productions.

Responsibilities

  • Develop creative concepts and visual narratives across photography, video, design, and integrated campaigns.
  • Partner with the Creative Director, copywriters, and designers to turn creative briefs into sophisticated, strategically grounded ideas.
  • Art direct photo and video shoots with photographers, directors, stylists, producers, and external partners, including independently leading mid-tier productions from concept through post-production.
  • Create treatments, mood boards, shot lists, and visual references to communicate creative vision.
  • Manage communications with outside creative partners and provide feedback to ensure work aligns with the vision.
  • Oversee image selection, retouching, editing, and final asset delivery in accordance with creative direction and brand standards.
  • Apply an understanding of motion, video, and dynamic content to conceptual visual storytelling.
  • Own projects from briefing through delivery while managing multiple priorities and deadlines.
  • Directly manage, mentor, and develop designers, providing ongoing feedback and performance oversight.
  • Collaborate with creative, marketing, digital, social, and production teams to deliver cohesive work.
  • Present creative ideas clearly, incorporate feedback, and contribute fresh ideas and a collaborative spirit to the creative culture.

Benefits

  • Competitive salary and benefits.
  • Complimentary club membership.
  • Perks and incentives on products and services, including Personal Training, Pilates, Spa, and Shop.
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