Art Director, Viral Marketing

Urban Ridge Supplies•New York, NY

3h•$118,000 - $148,000

About The Position

Beast Industries is a media and entertainment company founded by Jimmy Donaldson (MrBeast), with businesses spanning digital media, philanthropy, consumer products, and other initiatives. The company aims to entertain, inspire, and create social impact through innovation, creativity, and philanthropy. The Art Director is a conceptual and visual leader within Viral Marketing, partnering with a Copywriter to develop and pitch concepts across multiple creative verticals. Reporting to a Creative Director, this role develops concepts and maintains a strong visual language across owned properties, merchandise platforms, short-form content, and large-scale campaigns. The position is preferred to be onsite in Greenville, North Carolina, though remote or hybrid applicants will be considered. The Art Director establishes the visual standard for viral marketing campaigns and champions high-quality art direction across lighting, casting, wardrobe, set design, editing, sound design, and production. The role involves pitching concepts, managing production details, protecting brand visual integrity, collaborating with production and post-production teams, and directing the use of emerging creative technologies, including generative AI. The base salary range is $118,000–$148,000, plus an annual target bonus, eligibility for the employee equity plan, and comprehensive benefits.

Requirements

Professional experience as an Art Director in entertainment, digital media, advertising, or a fast-moving creative environment.
A portfolio demonstrating conceptual thinking, visual judgment, and art direction across multiple mediums.
Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and Premiere.
Strong proficiency with generative AI tools such as Gemini and Midjourney, including advanced prompt engineering skills.
Strong attention to detail and the ability to balance speed with quality and craftsmanship across production elements such as set design, lighting, and casting.
Deep understanding of the visual language and hierarchy of social media and YouTube.
Experience collaborating with writers, Creative Directors, producers, and multidisciplinary teams.
Strong presentation and pitching skills, including the ability to explain the reasoning behind creative decisions.

Nice To Haves

Onsite availability in Greenville, North Carolina; remote or hybrid applicants will also be considered.

Responsibilities

Partner with a Copywriter to develop and pitch concepts for viral marketing verticals.
Translate creative concepts into visual identities, design systems, and executions.
Oversee visual standards across production elements, including lighting, casting, wardrobe, and sets.
Present visual concepts clearly and persuasively to Creative Directors and senior leadership.
Create visual explorations to help teams understand, evaluate, and communicate ideas before production.
Ensure visual outputs meet the brand’s production and editing standards.
Partner with Production and Post Production teams to carry design systems through to finished executions.
Work with external designers, illustrators, animators, agencies, and vendors when specialized creative capabilities are needed.
Direct the use of emerging creative technologies, including generative AI tools, for rapid comps, visual direction, and streamlined workflows.
Manage production details and protect the visual integrity of the brand.

Benefits

Competitive salary of $118,000–$148,000 base, plus an annual target bonus and eligibility for the employee equity plan.
Medical insurance through Blue Cross Blue Shield.
Dental insurance.
Vision insurance.
Company-paid life insurance.
Company contributions to employee Health Savings Accounts (HSA).
401(k) plan with Safe Harbor company matching.
Flexible vacation policy.
Paid company holidays.
Company-provided technology package.
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days.