Art Director, Claude

Anthropic•San Francisco, NY

2d•Hybrid

About The Position

About the role We're looking for an Art Director to help shape how Claude shows up in brand campaigns. You'll be a hands-on creative partner working closely with our brand and marketing teams, concepting and driving campaigns. We need someone who's built ideas from a brief, sold them in a room, and seen them through to production. You should be as comfortable sketching a concept on a whiteboard as you are directing a photographer on set or briefing an agency partner. Some campaigns you'll build and ship entirely in-house; others you'll run through external agencies, acting as the creative through-line between our team and theirs. Either way, you're hands-on and you own the outcome. This role is deep in campaign craft, but broad beyond it. Within a campaign, you hold the bar for the work, down to the last detail. Beyond it, you think strategically about how the work radiates outward, builds the Claude brand as a whole, and connects across the business.

Requirements

12+ years of experience with a portfolio rooted in campaign work, showing concept development, art direction, and execution across multiple channels and formats.
Have worked both sides of the agency relationship. You can build a campaign with your own hands, and you can steer an external team without losing the thread.
Have directed shoots and worked closely with photographers, illustrators, or production teams. You know how to get the best work out of collaborators.
Can move between strategic thinking and hands-on execution without losing momentum. You’re comfortable doing the work, not just directing it.
Have experience building consumer-facing or product brand campaigns and understand how to make that work feel distinctive and human.
Are drawn to brand-building work—shaping perception, building affinity, and raising the bar for how a company shows up in the market.
Thrive in a fast-paced, collaborative environment and can manage multiple campaigns and workstreams without sacrificing quality.

Responsibilities

Concept and art direct integrated campaigns for Claude from initial brief through final production across digital, video, and print.
Direct photo and video shoots, working with directors, photographers, illustrators, animators, and production partners to bring campaigns to life.
Flex between executing work in-house and directing it through agency partners. When we go external, you're the creative lead in the room, translating brand context, giving clear feedback, and keeping the work ours.
Develop campaign visual systems with repeatable creative frameworks that give a campaign range while keeping it recognizably ours.
Shape Claude’s brand storytelling, finding compelling ways to turn product capabilities and user experiences into narratives people actually want to engage with.
Serve as a creative partner to the brand and product marketing teams, bringing audience insight and brand strategy to life through bold creative concepts and sharp visual direction.
Ensure brand consistency and raise the bar for quality across all Claude touchpoints.