Art Director

Wingstop • Dallas, TX

12d • Onsite

About The Position

We’re looking for a hands-on, concept-driven Art Director who can bring ideas to life across social, digital, retail, and broadcast while helping shape a bold, unmistakable Wingstop visual identity. You’ll develop campaigns from the ground up and execute day-to-day creative across multiple touchpoints. You understand how ideas should flex across platforms, creator ecosystems, and social environments while remaining consistent with the brand. Working closely with copywriters, designers, content creators, and cross-functional partners, you’ll turn cultural signals—from social trends and music to sports and digital behaviors—into work that feels relevant, and elevated. The ideal candidate is equal parts thinker and maker: a strong conceptual creative and visual storyteller who is ready to design, iterate, and solve problems in real time. You’ll bring strong graphic design fundamentals and use emerging AI tools for exploration, prototyping, visualization, and execution. Ultimately, you’ll help define how Wingstop shows up across culture, platforms, and experiences as the brand continues to grow.

Requirements

• 3–6 years of art direction, design, or integrated creative experience, ideally within an advertising agency.
• Proven ability to concept and execute across multiple channels and formats
• Portfolio demonstrating strong conceptual thinking, visual storytelling, and design craft
• Strong conceptual thinking and ability to develop visually-led creative ideas
• Excellent graphic design skills with strong typography, layout, composition, and visual systems fundamentals
• Ability to execute polished creative work across digital, social, retail, presentation, and campaign formats
• Strong understanding of visual storytelling, brand design, and art direction principles
• Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign
• Demonstrated ability to use AI tools to support ideation, concept development, visual exploration, and creative production workflows
• Deep understanding of the cultural spaces that influence the Wingstop audience—including sports, music, fashion, entertainment, creators, fandom, gaming, internet culture, and emerging social behaviors
• Ability to identify culturally relevant opportunities and translate them into distinctive, brand-right creative experiences and visual storytelling
• Collaborative mindset and comfort working across disciplines and stakeholders
• Clear communicator, able to present and defend ideas thoughtfully
• Open to feedback and able to iterate quickly
• Self-starter who takes ownership and follows through

Nice To Haves

• Design experience in Figma, and motion graphics and animation skills in After Effects are a plus

Responsibilities

• Co-create original concepts, winning brand moments and integrated campaign ideas across multiple channels that drive engagement and business impact
• Partner closely with copywriters and other creatives to develop visually-led storytelling and brand campaigns
• Design and execute creative assets across social, digital, CRM, retail, OOH, presentations, and marketing materials that drive awareness, engagement, consideration, and broader business objectives
• Own visual development and execution across both campaign and always-on creative work
• Develop social-first creative ideas designed to perform across modern platforms, creator collaborations, partnerships, and content ecosystems
• Translate cultural trends, digital behaviors, and audience insights into relevant, visually compelling creative that feels true to the brand
• Help shape and evolve Wingstop's visual identity, creative systems, and design language across campaigns, content, partnerships, and customer touchpoints
• Create high-quality design work quickly in a fast-paced, iterative environment with shifting priorities and tight timelines
• Leverage AI-powered creative tools to accelerate concept development, visual exploration, creative iteration, and production workflows
• Present work with clear thinking, rationale, and attention to creative detail
• Collaborate cross-functionally with social, brand, marketing, and production teams to execute integrated work that supports business goals
• Collaborate effectively with agency partners, production companies, freelancers, creators, and external creative partners to ensure work remains strategically aligned and creatively excellent
• Contribute to production and execution needs across photoshoots, content captures, campaign launches, and brand initiatives
• Manage multiple projects simultaneously while maintaining strong creative standards and attention to detail
• Contribute to a culture of curiosity, collaboration, and creative excellence

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave
• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed