Art Director

George P. Johnson Experience Marketing•Boston, MA
•Hybrid

About The Position

GPJ is hiring an Art Director to join our growing team. This role is hybrid, requiring you to report on-site to our Boston office location a minimum of 2 days per week. The role of the Art Director is to lead in strategically founded creative ideation and distill it into a unique and innovative experience design approach that is clearly communicated to internal and external teams. As an Art Director, I excel in story-telling through words and visuals as I work to shape the attendee experience, contributing to every touch point. In my role, I work closely with our Creative Director and other team members to come up with unique ideas and experiences that meet client objectives and solve challenges. I am a leader within the creative team and often coach and mentor other creatives. Travel will also be part of the job, with an estimated 3-5 trips per year, both domestically and internationally, often to attend shows and events.

Requirements

  • Mastery of Adobe Creative Suite and Google Suite
  • Passion for learning new software and tracking emerging trends such as AI-based software (Firefly, Gemini, etc.)
  • Ensure deadlines are being adhered to for each state in the process
  • Communicate all changes to other team members in a timely and articulate manner
  • Lead the development of new ideas and creative design solutions across multiple brands and initiatives
  • Demonstrate excellent taste, astute design skills and an incredible eye for detail
  • Conceptualize unique experiences that exceed client expectations
  • Mentor creative account team members so well that they can one day take your job; identify areas of growth and help them establish their career paths.
  • Supervises design team on projects, assists CPM in overall management of projects
  • Understand the creative team’s bandwidth and recommends when we need additional resources
  • Provide clear art direction at initiation, and follows through by coaching creative team members (as well as account teams), while monitoring and guiding their efforts, and investing in successful results
  • Knows how to adjust direction and feedback based on the project and designer needs
  • Inspire clients and creative partners with mind-blowing concepts, approaches, and presentations
  • Inspire creativity, innovative thinking, and focused effort in the development of strong concepts and solutions
  • Create sketches, mood boards, layouts, 2D and 3D renders, deck design/ templates, presentation/content structure and POS materials
  • Inspire creativity, innovative thinking, and focused effort in the development of strong concepts and solutions
  • Create a thoughtful and engaging guest journey for all projects
  • Adjust work when necessary to maintain the strategic integrity within any client restrictions
  • Deliver ideas and themes based on sound strategic rationales and a deep understanding of branding
  • Adeptly contribute to and oversees the concept, design and development of pitch presentations and concepts for new business and existing clients
  • Advocate for brand and identity standards, and extracts their equity to maximum effect – understands when to adhere closely to them and when to advise more creative approached
  • Convey by example the mechanics and attributes of team strategy and accountability
  • Jump in and is hands on, doing what needs to be done
  • Excel in presenting work in a clear and inspiring manner to both internal and external partners
  • Offer versatile communication and problem-solving skills, and is equally comfortable with words and visuals
  • Work directly with the Production teams to vet ideas and understand what’s feasible within budgets
  • Expert comprehension of graphic production
  • Works collaboratively with the graphic production department to ensure all graphics are high quality and files are set up for success
  • Comprehensive understanding of budgets and budgetary limitations
  • Expert comprehension of graphic production
  • Works collaboratively with the graphic production department to ensure all graphics are high quality and files are set up for success
  • Comprehensive understanding of budgets and budgetary limitations
  • Associates degree in Advertising, Communication Design, or Visual Arts.
  • Bachelor’s degree highly preferred or 6–8(+) years’ of related experience in agency setting.
  • 3(+) years of design experience in an agency setting.
  • 1-2 years of supervisory experience.
  • Experience working on Macintosh operating platform, PC knowledge is a plus
  • Thorough knowledge of the following software applications: Adobe Creative Suite and Microsoft Office.
  • Demonstrated complete understanding of the following: color theory and color relationships, typographic terms and specifications, print production processes and techniques and photographic processes.

Nice To Haves

  • Ability to travel 25%
  • Ability to work irregular hours in addition to normal business hours, to include nights, weekends and holidays as needed

Responsibilities

  • Be an agency leader in translating the clients brand into a thoughtful, compelling and interactive experience.
  • Lead the creative team in new thinking and techniques and set the highest standard for all designers to follow.
  • Collaborate with creative leadership to create high-quality, strategic presentations that exceed client expectations through copywriting, sketches, renders, mock-ups, and presentations
  • Produce and inspire inventive, thoughtful, on-brand work.
  • Produce print ready graphic files
  • Excel at managing workload and meeting tight deadlines
  • Participate in planning and strategy sessions
  • Comfortable leading the graphic design team on assigned projects, overseeing designers’ work and ensuring execution is consistent and of the highest quality
  • Work closely with Creative Directors to execute on strategic design solutions
  • Approach design with thoughtfulness and understanding of how it impacts the larger business, bringing to life multiple concepts and solutions to meet client objectives
  • Present creative ideas to clients, developing client relationships
  • Collaborate with graphics production and creative tech to solve design and budgetary challenges while maintaining design and brand integrity
  • Oversee account-based creative teams, while partnering closely with creative leadership and fostering positive relationships with account and productions teams
  • Supervises design team on projects, assists CPM in overall management of projects
  • Understand the creative team’s bandwidth and recommends when we need additional resources
  • Provide clear art direction at initiation, and follows through by coaching creative team members (as well as account teams), while monitoring and guiding their efforts, and investing in successful results
  • Knows how to adjust direction and feedback based on the project and designer needs
  • Inspire clients and creative partners with mind-blowing concepts, approaches, and presentations
  • Inspire creativity, innovative thinking, and focused effort in the development of strong concepts and solutions
  • Create sketches, mood boards, layouts, 2D and 3D renders, deck design/ templates, presentation/content structure and POS materials
  • Inspire creativity, innovative thinking, and focused effort in the development of strong concepts and solutions
  • Create a thoughtful and engaging guest journey for all projects
  • Adjust work when necessary to maintain the strategic integrity within any client restrictions
  • Deliver ideas and themes based on sound strategic rationales and a deep understanding of branding
  • Adeptly contribute to and oversees the concept, design and development of pitch presentations and concepts for new business and existing clients
  • Advocate for brand and identity standards, and extracts their equity to maximum effect – understands when to adhere closely to them and when to advise more creative approached
  • Convey by example the mechanics and attributes of team strategy and accountability
  • Jump in and is hands on, doing what needs to be done
  • Excel in presenting work in a clear and inspiring manner to both internal and external partners
  • Offer versatile communication and problem-solving skills, and is equally comfortable with words and visuals
  • Work directly with the Production teams to vet ideas and understand what’s feasible within budgets
  • Works collaboratively with the graphic production department to ensure all graphics are high quality and files are set up for success
  • Works collaboratively with the graphic production department to ensure all graphics are high quality and files are set up for success

Benefits

  • Employee Stock Ownership Plan (ESOP)
  • FTO policy (no more “accruing” time off)
  • Employer matching 401(k) plan (no vesting period)
  • Low employee contribution healthcare option
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