Art Director

George P. Johnson Experience Marketing•Boston, MA

12d•Hybrid

About The Position

The Art Director leads in strategically founded creative ideation and distills it into a unique and innovative experience design approach that is clearly communicated to internal and external teams. This role excels in story-telling through words and visuals to shape the attendee experience, contributing to every touch point. The Art Director works closely with the Creative Director and other team members to come up with unique ideas and experiences that meet client objectives and solve challenges. This role is a leader within the creative team, often coaching and mentoring other creatives. Travel is also part of the job, with an estimated 3-5 trips per year, both domestically and internationally, often to attend shows and events.

Requirements

Mastery of Adobe Creative Suite and Google Suite
Passion for learning new software and tracking emerging trends such as AI-based software (Firefly, Gemini, etc.)
Ensure deadlines are being adhered to for each state in the process
Communicate all changes to other team members in a timely and articulate manner
Lead the development of new ideas and creative design solutions across multiple brands and initiatives
Demonstrate excellent taste, astute design skills and an incredible eye for detail
Conceptualize unique experiences that exceed client expectations
Mentor creative account team members so well that they can one day take your job; identify areas of growth and help them establish their career paths.
Oversee account-based creative teams, while partnering closely with creative leadership and fostering positive relationships with account and productions teams
Supervises design team on projects, assists CPM in overall management of projects
Understand the creative team’s bandwidth and recommends when we need additional resources
Provide clear art direction at initiation, and follows through by coaching creative team members (as well as account teams), while monitoring and guiding their efforts, and investing in successful results
Knows how to adjust direction and feedback based on the project and designer needs
Inspire clients and creative partners with mind-blowing concepts, approaches, and presentations
Inspire creativity, innovative thinking, and focused effort in the development of strong concepts and solutions
Create sketches, mood boards, layouts, 2D and 3D renders, deck design/ templates, presentation/content structure and POS materials
Inspire creativity, innovative thinking, and focused effort in the development of strong concepts and solutions
Create a thoughtful and engaging guest journey for all projects
Adjust work when necessary to maintain the strategic integrity within any client restrictions
Deliver ideas and themes based on sound strategic rationales and a deep understanding of branding
Adeptly contribute to and oversees the concept, design and development of pitch presentations and concepts for new business and existing clients
Advocate for brand and identity standards, and extracts their equity to maximum effect – understands when to adhere closely to them and when to advise more creative approached
Convey by example the mechanics and attributes of team strategy and accountability
Jump in and is hands on, doing what needs to be done
Excel in presenting work in a clear and inspiring manner to both internal and external partners
Offer versatile communication and problem-solving skills, and is equally comfortable with words and visuals
Work directly with the Production teams to vet ideas and understand what’s feasible within budgets
Expert comprehension of graphic production
Works collaboratively with the graphic production department to ensure all graphics are high quality and files are set up for success
Comprehensive understanding of budgets and budgetary limitations
Expert comprehension of graphic production
Works collaboratively with the graphic production department to ensure all graphics are high quality and files are set up for success
Comprehensive understanding of budgets and budgetary limitations
Associates degree in Advertising, Communication Design, or Visual Arts. Bachelor’s degree highly preferred or 6–8(+) years’ of related experience in agency setting.
3(+) years of design experience in an agency setting.
1-2 years of supervisory experience.
Experience working on Macintosh operating platform, PC knowledge is a plus
Thorough knowledge of the following software applications: Adobe Creative Suite and Microsoft Office.
Demonstrated complete understanding of the following: color theory and color relationships, typographic terms and specifications, print production processes and techniques and photographic processes.

Responsibilities

Be an agency leader in translating the clients brand into a thoughtful, compelling and interactive experience.
Lead the creative team in new thinking and techniques and set the highest standard for all designers to follow.
Collaborate with creative leadership to create high-quality, strategic presentations that exceed client expectations through copywriting, sketches, renders, mock-ups, and presentations
Produce and inspire inventive, thoughtful, on-brand work.
Produce print ready graphic files
Excel at managing workload and meeting tight deadlines
Participate in planning and strategy sessions
Comfortable leading the graphic design team on assigned projects, overseeing designers’ work and ensuring execution is consistent and of the highest quality
Work closely with Creative Directors to execute on strategic design solutions
Approach design with thoughtfulness and understanding of how it impacts the larger business, bringing to life multiple concepts and solutions to meet client objectives
Present creative ideas to clients, developing client relationships
Collaborate with graphics production and creative tech to solve design and budgetary challenges while maintaining design and brand integrity