Area Sales Manager, Outside Sales – Central US

Curri•Austin, TX

1d•$110,000 - $110,000

About The Position

Curri is seeking an Area Sales Manager to build and lead a new field sales region spanning the Central US, from Minnesota to Texas. The role owns the region’s Outside Sales Reps and markets and is accountable for sales activity, signups, new locations, and revenue. The goal is to staff and coach a strong team, launch the Central region in Q1 2027, and achieve its targets. This is a field-based leadership position. The manager will spend about 50% of their time traveling across the region for ride-alongs, coaching, and key-account visits, with a home office anywhere in the Central US. The role reports to the Director of Field Sales and works closely with Market Managers, Account Managers, and enterprise sales.

Requirements

At least 5 years of B2B field or outside sales experience.
At least 2 years of experience leading or coaching a field team as a team lead, branch manager, or district manager.
Home base in the Central US and ability to travel about 50%.
Field-based coaching ability, including ride-alongs, role-plays, and timely, direct feedback.
Ability to manage a team using activity and conversion metrics in Salesforce and reporting tools such as Metabase, and act on performance gaps.
Hands-on experience hiring and ramping field representatives and placing underperformers on documented performance plans.
Ability to prioritize territories across multiple markets while maintaining route quality, CRM hygiene, and a consistent weekly cadence.

Nice To Haves

Experience selling to building-supply distributors, including plumbing, HVAC, electrical, roofing, or lumber businesses; managing a distribution branch or retail locations; or managing logistics programs.
Experience launching a sales territory or region from scratch.
A track record of promoting team members into larger roles.
Demonstrated results in team attainment, ramp time, and retention.

Responsibilities

Lead, coach, and hold a team of Outside Sales Reps accountable for visit, signup, new-location, and revenue goals.
Conduct ride-alongs, field coaching, and key-account visits, ensuring reps follow the OSR playbook.
Run the regional operating cadence, including weekly regional calls, Monday power hours, daily rallies, one-on-ones, Friday Salesforce log reviews, route reviews, and end-of-day feedback.
Recruit, interview, onboard, and ramp new OSRs for open and split Central territories.
Manage documented performance plans for reps who fall short of expectations.
Develop the regional plan for priority markets, key logos, and territory coverage.
Report regional performance using scorecards, Salesforce, and Metabase, providing insights and resource requests to the Director of Field Sales.
Partner with Market Managers, Account Managers, and enterprise sales on key logos, handoffs, and regional supply and fleet needs.