Area Sales Manager

Molson Coors•Denver, CO

7d•$95,700 - $125,700•Hybrid

About The Position

The Area Sales Manager (ASM) has the overall responsibility for managing their sales team, meeting the budget management goals, sales volume goals, safety metrics, leading field training and the overall execution objectives for their assigned territory. This role reports to the Sales Manager – On Premise. This position requires daily presence in the office as well as in the market, including face to face and telephone interactions with employees, retailers and suppliers.

Requirements

High School Diploma or GED required
5 to 7 years of sales management experience, including leading teams of sales employees.
Must be knowledgeable in sales and marketing concepts used in the beverage industry
Must be able to interpret and analyze sales data to influence retailers and customers
Ability to utilize technology to analyze and make good decisions and judgment as it relates to the sale of beer in assigned market.
Ability to speak in front of a large audience, while commanding the audience with a leadership presence.
Ability to lead a team of sales professionals by motivating, inspiring and developing future sales leaders of the organization.
Must have the ability to create process efficiencies and provide leadership to train and develop sales representatives, using technology and resources to enable success for their team
Must have professional verbal and written communication skills with all levels of the organization as well as with retailers, consumers and suppliers.
Knowledge of the Liquor Enforcement Division rules and regulations that affect the sales department
Must be proficient in Microsoft Office, including Excel, Word and PowerPoint.
Must have a valid driver’s license and MVR must fall within the MillerCoors Pre-Employment Background Screening Guidelines.

Nice To Haves

bachelor’s degree in business or related field preferred.

Responsibilities

Management of assigned Sales Reps and Route Relief to include: Proper training and development within their job responsibilities to ensure they can function effectively and independently towards established objectives.
Must have 12 in market, documented, full day work withs at retail with sales reps monthly.
Coaches employees utilizing market one on one training to analyze best business practices and most effective methods for territory growth.
Accountable for monthly and year-end performance management and calibration processes for their teams
Identify and assist with escalated concerns from Retailers
Maintain and establish professional customer relationships
Meets all established sales team objectives including budget management, sales volume, safety, training, old and close to code beer and retail execution.
Ensures execution of monthly business objectives including MBO’s, PFP and Incentives.
Ensures that we are meeting all Supplier Standards at retail with their sales reps.
Manages old beer by understanding where old beer is coming from and why, while coaching to fix issues. Must be proactive in leading their team in managing close to code beer at retail
Ensuring quality standards are enforced through assigned monthly quality audits
Assure quality of product, service and customer rapport through supervision of team and personal auditing in the trade to increase market distribution and sales
Other duties as assigned