Area Sales Manager
About The Position
Culligan by WaterCo is a leader in the water treatment industry, known for innovative solutions and exceptional service. As the world’s leading water experts, we are dedicated to delivering high-quality water solutions to residential, commercial, and industrial customers. With over 80 years of experience and a global network of over 800 dealers, Culligan has built a reputation for excellence in service, support, and product innovation. We are currently expanding in key markets and seeking a motivated Area Sales Manager to lead and grow our sales teams across the Northeast region. This is a unique opportunity to work for a recognized brand and industry leader that offers best-in-class products and services. Culligan is strong, profitable, and well-positioned in the market with a focus on strategic growth. We are committed to supporting our teams with the tools, training, and leadership they need to succeed.
Requirements
- Minimum 5 years of sales leadership experience, with multi-location or multi-market oversight preferred.
- Proven track record of leading successful sales teams and exceeding revenue goals.
- Strong coaching, communication, and interpersonal skills.
- Strategic thinker with the ability to translate vision into actionable goals.
- Excellent analytical and organizational abilities; experience using Salesforce and reporting tools.
- High school diploma or GED required, bachelor’s degree in business or related field preferred.
- Proficient in Microsoft Office Suite; Salesforce experience a plus.
- Willingness to travel across assigned region as needed (up to 50%).
Responsibilities
- Lead and execute regional sales plans that align with overall company revenue targets and strategic initiatives.
- Monitor and analyze sales metrics across assigned dealerships; proactively identify trends and areas for improvement.
- Collaborate with senior leadership to set territory goals, quotas, and KPIs.
- Ensure successful implementation of sales promotions, marketing campaigns, and lead-generation programs.
- Oversee territory management, market penetration efforts, and competitor intelligence gathering.
- Recruit, train, and develop Household Sales Representatives across multiple locations.
- Provide ongoing coaching, performance feedback, and mentoring to foster a high-performance sales culture.
- Conduct regular field visits and ride-along to assess selling techniques and reinforce company best practices.
- Develop bench strength by identifying and grooming high-potential sales talent.
- Ensure consistent execution of sales processes and effective use of Salesforce across the territory.
- Review and approve sales orders, ensuring accuracy and compliance with company policies.
- Partner with marketing, operations, and service teams to ensure customer satisfaction and retention.
- Lead weekly and monthly sales calls and reporting to track progress toward goals.
- Champion a customer-first culture by promoting exceptional service and value.
- Identify new business development opportunities, partnerships, or verticals to expand territory sales.
- Maintain a strong knowledge of market dynamics, customer trends, and competitor activity.
Benefits
- Full-time positions are eligible for competitive benefits, including: paid time off, health, dental, vision, life, disability benefits and 401(k).
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
Number of Employees
501-1,000 employees
