Area Sales Manager

Sundays for Dogs•Austin, TX

10d•Onsite

About The Position

We’re launching a new direct sales channel—field-based, community-driven, and rooted in real human connection. We’re piloting this approach in Austin, TX. The Area Sales Manager will build and lead this channel from the ground up. You’ll recruit, train, and manage a team of 3–5 Brand Ambassadors who engage dog owners at farmers markets, community events, and other high-traffic venues. The model is simple: no product inventory on-site, no giveaways—just samples to see, smell, and touch, paired with iPad-based subscription sign-ups and genuine conversation about why Sundays matters. This role reports to the VP of Operations and is based full-time in Austin. It’s an individual contributor leadership role—you’re the person who builds the playbook, runs the floor, and holds the team accountable to results.

Requirements

Proven experience in field sales, direct sales, or a high-volume customer-facing role—you know how to sell to strangers and make it feel effortless.
People management experience is required: you’ve hired, scheduled, and held a team accountable to performance metrics in a fast-moving environment.
A front-of-house or hospitality mindset—you understand that energy, presence, and team culture are operational levers, not soft skills.
Strong event or territory management instincts: you know how to read a room, pick the right venues, and allocate your team’s time where it produces results.
Comfort with data and reporting: you can track your own numbers, spot trends, and communicate performance clearly up and across the organization.

Nice To Haves

Austin residency and an existing network in the city is a strong plus—knowing the local events scene and community gives you a real head start.

Responsibilities

Build and manage a team of 3–5 Brand Ambassadors: hire, train, schedule, and coach them to consistently hit subscription sign-up targets at field events across the Austin market.
Own the field sales calendar: identify, evaluate, and book the right events—farmers markets, dog parks, community festivals, pop-ups—based on audience fit and conversion potential.
Run the on-site experience: ensure every activation is well-staffed, brand-consistent, and executed with the energy and credibility that converts a curious passerby into a subscriber.
Drive performance: track daily and weekly sign-up metrics, identify what’s working, and iterate quickly on pitch, positioning, and event selection.
Partner with Operations, Growth, and Creative to align on messaging, sampling protocols, and subscriber onboarding so the in-person experience connects seamlessly to the digital one.
Report up on learnings: this is a pilot market, and your insights will shape how we scale the model to other cities.