About The Position

Curri is seeking an Area Sales Manager to build and lead a new field sales region across the Central US, from Minnesota to Texas. The role owns the region’s Outside Sales Reps and markets and is accountable for activity, signups, new locations, and revenue. The successful candidate will staff and coach the team, launch the Central region in Q1 2027, and deliver its goals. This is a field-based leadership role, with a home office anywhere in the Central US and approximately 50% travel. The manager will spend most weeks on the road for ride-alongs, field coaching, and key-account visits. The position reports to the Director of Field Sales and works with Market Managers, Account Managers, and enterprise sales on key accounts, handoffs, supply, and fleet needs. Curri provides on-demand, last-mile logistics for construction and adjacent industries through a nationwide fleet of cars, trucks, and flatbeds. Founded in 2018 and part of the YC S19 Batch, Curri is headquartered in Ventura, California. The company describes itself as a high-growth, mission-driven organization focused on moving goods with speed, intelligence, and trust.

Requirements

  • At least 5 years of B2B field or outside sales experience.
  • At least 2 years leading or coaching a field team as a team lead, branch manager, or district manager.
  • Home base in the Central US and ability to travel approximately 50%.
  • Field-based coaching approach, including ride-alongs, role-plays, and direct feedback.
  • Experience managing a team using activity and conversion metrics in Salesforce and reporting tools such as Metabase, and acting on performance gaps.
  • Hands-on experience hiring and ramping field representatives.
  • Ability to identify talent and place underperforming representatives on documented plans.
  • Ability to prioritize territories across multiple markets and maintain strong route management, CRM hygiene, and weekly operating cadence.

Nice To Haves

  • Experience selling to building-supply distributors, such as plumbing, HVAC, electrical, roofing, or lumber businesses; managing a distribution branch; or working with retail locations or logistics programs.
  • Experience launching a new sales territory or region from scratch.
  • Track record of promoting team members into larger roles.
  • Demonstrated results in team attainment, ramp time, and retention.

Responsibilities

  • Lead, coach, and hold a team of Outside Sales Reps across the Central US accountable for visit, signup, new-location, and revenue goals.
  • Spend most weeks on the road conducting ride-alongs, field coaching, and key-account visits, and ensure reps follow the OSR playbook.
  • Run the regional operating rhythm, including the weekly regional call, Monday power hour, daily rally, one-on-ones, Friday Salesforce log reviews, route reviews, and end-of-day feedback.
  • Recruit, interview, onboard, and ramp new OSRs for open and split Central territories.
  • Manage performance plans for reps who fall short of expectations.
  • Build the regional plan for priority markets, key logos, and territory coverage.
  • Report performance through scorecards, Salesforce, and Metabase, providing insights and resource requests to the Director of Field Sales.
  • Partner with Market Managers, Account Managers, and enterprise sales on key logos, handoffs, and regional supply and fleet needs.

Benefits

  • Competitive salary.
  • Equity compensation.
  • Comprehensive health, dental, and vision benefits.
  • 401(k).
  • Opportunity to build and lead Curri’s Central region and develop its team and playbook.
  • Potential career path to Director; Curri states that it promotes field leaders from within.
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