Area Sales Leader - West Region
About The Position
The Area Sales Leader is responsible for leading, coaching, and developing branch sales teams across the assigned territory to achieve revenue growth, market expansion, and customer acquisition objectives. The role partners with Branch Managers, Branch Sales Leaders, and operational leadership to execute company sales strategies, improve sales performance, and foster accountability and customer-focused selling. The Area Sales Leader provides strategic direction and maintains an active field presence to coach sellers, strengthen customer relationships, and identify growth opportunities across the territory. The role also works with executive and regional leadership on sales goals and performance objectives, converts annual goals into actionable plans, monitors results, and supports recruiting and developing sales talent. Regular travel between branch locations is expected to support sales teams and business objectives.
Responsibilities
- Lead and develop branch sales teams across multiple locations within the assigned territory.
- Partner with Branch Managers and Branch Sales Leaders to develop and execute local market sales strategies.
- Partner with executive and regional leadership to establish annual sales goals, revenue targets, and performance objectives for assigned branches and sales teams.
- Translate annual sales goals into actionable territory, branch, and individual performance plans.
- Provide ongoing coaching, mentoring, and performance feedback to help sales professionals and branch teams achieve established goals and targets.
- Monitor progress against annual goals through performance reviews, pipeline evaluations, and sales metrics, and implement corrective action plans when needed.
- Foster accountability by recognizing high performance and addressing performance gaps through coaching and development.
- Conduct ride-alongs, sales observations, pipeline reviews, and coaching sessions.
- Analyze sales performance metrics and implement action plans to improve individual and team results.
- Recruit, interview, onboard, and develop high-performing sales talent.
- Ensure consistent execution of company sales processes, CRM utilization, and forecasting expectations.
- Build and maintain relationships with key customers, strategic partners, and community organizations.
- Collaborate with Operations, Marketing, HR, Finance, and other departments to deliver an exceptional customer experience.
- Monitor market trends, competitive activity, and customer needs to identify growth opportunities.
- Assist with budgeting, territory planning, and annual sales planning initiatives.
- Travel regularly between branch locations to support sales teams and business objectives.
Benefits
- Excellent pay
- Medical insurance
- Dental insurance
- Vision insurance
- Company-paid life insurance
- Company-paid short-term disability
- 401(k) with employer match
- Paid vacation
- Company holidays
- Training and career development
- Company vehicle if applicable
- Immediate qualification for the ALL In Ownership Plan for eligible full-time employees
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
