Area Sales Director - Northeast

HISTOSONICS INC

21h•Remote

About The Position

HistoSonics is a commercial-stage medtech company advancing the Edison® System, a novel non-invasive sonic beam therapy based on histotripsy. Since receiving FDA De Novo grant for the non-invasive destruction of liver tumors in 2023, the company has progressed beyond initial market entry into commercial expansion, reimbursement momentum, and ongoing clinical and pipeline development. In addition to its current liver tumor indication, HistoSonics is pursuing future indications across multiple applications including kidney, pancreas, prostate, neuro, women’s health, and other significant underserved human health areas, to realize the broader potential histotripsy across multiple disease states and medical specialties. We offer an exciting work culture where cutting-edge science meets real-world application, and each team member’s contribution is important to our success in ensuring our physicians and their patients get what they need most. This position requires travel (flying & driving) within the assigned geographical sales territory up to 70% of the time, with frequent overnight hotel stays (2-3 nights/week). Position Summary The Area Sales Director (ASD) – Northeast is accountable for achieving sales revenue goals across a defined region while leading and developing a high-performing sales team. This role owns the full commercial execution lifecycle for HistoSonics technologies — from strategic business development through capital acquisition, installation, and clinical adoption. The Northeast region encompasses major academic medical centers and integrated delivery networks across Massachusetts, Connecticut, New York, New Jersey, and Pennsylvania, including institutions such as Mass General Brigham, Yale New Haven Health, New York-Presbyterian, and Penn Medicine. The ASD must be fluent in navigating the procurement, administrative, and clinical stakeholder landscape unique to this market. This is a high-visibility, high-impact role for a commercially sophisticated leader who thrives in a disruptive, category-creating environment.

Requirements

Bachelor's degree in business, life sciences, or a healthcare-related field
10+ years of medical device sales experience, with a minimum of 3 years in capital equipment
5+ years of sales leadership experience with demonstrated success building and leading high-performing regional teams
Proven track record selling disruptive or novel technologies that challenge established standards of care
Demonstrated ability to close complex, multi-stakeholder capital transactions within academic medical centers and large IDNs
Strong experience developing and executing regional go-to-market strategies
Ability to travel 60%+ within the Northeast (air and ground); valid driver's license and ability to meet hospital credentialing requirements

Nice To Haves

Experience in surgical oncology, urology, interventional radiology, or adjacent specialties, preferred
Familiarity with Northeast IDN structures, VAC processes, and regional GPO relationships
Experience launching or scaling a first-in-class or early-stage capital technology, strongly preferred

Responsibilities

Lead and develop a high-performing regional sales team to achieve and exceed revenue targets.
Build and execute a comprehensive regional go-to-market strategy aligned to market dynamics, competitive landscape, and institutional account priorities.
Drive capital equipment sales cycles (6–18+ months), including business case development, stakeholder alignment, and contract execution.
Navigate complex academic medical center and IDN procurement processes, including value analysis committees, capital budget cycles, and GPO relationships.
Position HistoSonics as a category-defining solution, communicating clinical, economic, and operational value to physicians, C-suite executives, service line leaders, and hospital administrators.
Lead pricing strategy and contract negotiations, including creative financing and acquisition models tailored to the institution.
Partner cross-functionally with Clinical, Marketing, and Operations to ensure seamless installation, implementation, and sustained clinical adoption.
Maintain rigorous forecasting, pipeline management, and quarterly business reviews.
Monitor competitive activity and market trends; adapt regional strategy to sustain leadership in a rapidly evolving landscape.
Represent HistoSonics at key regional and national industry events, customer engagements, and medical education forums.
Model and reinforce a culture of integrity, accountability, and compliance with AdvaMed and all applicable industry standards.