Area Leasing & Marketing Manager - College Station

American Campus Communities•College Station, TX

3d•Onsite

About The Position

The Area Leasing and Marketing Manager will develop and implement the Strategic Marketing Plan (SMP) in collaboration with property and regional leadership, driving effective marketing and leasing for their assigned market. In this role, you will manage leasing and marketing programs in a designated market of properties by managing key initiatives such as renewal and resident events, social media marketing, and corporate/nationwide competitions. An in-depth working knowledge of all aspects of your assigned market along with effective use of your judgment to develop and execute marketing and leasing strategies will be essential for success. The ideal candidate will be proactive in identifying opportunities and developing strategies that enhance property visibility and drive leasing performance.

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field.
2 years experience in marketing, preferably in student housing or property management.
Proficiency in CRM (Customer Relationship Management) systems to track and analyze customer interactions and data.
Excellent communication and interpersonal skills.
Strong organizational skills and attention to detail.
Strong analytical skills with the ability to interpret market data and make informed decisions.
Ability to work collaboratively in a fast-paced environment.

Responsibilities

Develop and execute the Strategic Marketing Plan (SMP), outlining marketing objectives and tactics to maximize property visibility and leasing success.
Plan, prepare, and implement marketing and leasing activities and events.
Review, analyze, and audit leasing and marketing systems, including Customer Relationship Management (CRM) systems and social media, for accuracy and timely updates.
Manage communications with marketing team regarding leasing and marketing progress for designated properties, and coordinate with regional and property teams to develop action plans for improvement.
Establish and maintain strategic marketing partnerships with universities, student groups, and local businesses.
Oversee all sponsorship agreements, including sports marketing initiatives.
Manage contracts related to marketing initiatives, including planning and reporting.
Regularly assess the SMP based on preleasing velocity and resident/staff feedback, updating the marketing team and coordinating with regional and property leadership as needed.
Determine and communicate staffing needs for marketing events with regional and property leadership, facilitating collaboration to secure assistance and support from property staff as needed.
Collaborate on the implementation of community renewal leasing campaigns and “no-show” action plans, providing support to property teams to improve engagement and occupancy.
Collaborate with on-site staff and the Content Marketing department to develop and evaluate social media content, including graphics.
Review websites and digital ads for accuracy; manage timely updates and corrections.
Develop and lead annual leasing and marketing training sessions and address ongoing training needs in coordination with leadership.
Coordinate unique on-site tasks with regional and property leadership.
Perform other duties as required by supervisor.