Area Director

BNI Global LLC• NY, US, NY

About The Position

Reporting to the Senior Director of US CORE, the Area Director is responsible for revenue growth, Membership growth, retention, and overall business performance within an assigned market. The Area Director leads the area’s business strategy, developing and executing plans to improve Chapter performance, strengthen Member engagement, and expand BNI’s market presence. The role leads a team of Director Consultants, Ambassadors, and Launch Directors, fostering accountability, performance, and excellence. Using data-driven decision-making, coaching, and business development initiatives, the Area Director helps Chapters and Members achieve measurable business results and supports regional growth and profitability. The position maintains an active field-based presence, with approximately 60% travel within the assigned market. Work takes place across office, home office, and field environments, including meetings, events, and on-site Chapter support. It involves regular computer use, repetitive hand and wrist motion, and viewing and analyzing screen information for extended periods. The role may occasionally require lifting or moving items weighing up to ten pounds. This is a full-time position. Duties and responsibilities may change at any time and are not limited to those listed in the job description.

Requirements

Proven leadership experience with responsibility for business growth, sales performance, or operational results.
Demonstrated ability to develop and execute growth strategies that achieve measurable business outcomes.
Strong understanding of sales, marketing, customer retention, and performance management principles.
Experience leading, coaching, and developing high-performing teams.
Strong analytical and business decision-making skills, including the ability to interpret data and drive action.
Excellent communication, presentation, and relationship-building skills.
Entrepreneurial mindset and results-oriented approach to leadership.

Responsibilities

Develop and execute annual growth strategies to achieve Membership, retention, launch, and revenue goals.
Drive market expansion and penetration opportunities and oversee new Chapter development initiatives.
Build and maintain a pipeline of prospective Members, Chapter opportunities, and leadership talent.
Drive net Membership growth through recruitment, retention, and engagement initiatives.
Analyze market trends, Chapter performance metrics, and business reports to identify opportunities and risks.
Partner with Regional Development to align area growth plans with market objectives.
Establish performance expectations, KPIs, and accountability measures for Directors, Ambassadors, and Launch Directors.
Coach team members to improve Chapter growth, retention, visitor conversion, leadership development, and Member engagement.
Use reporting and analytics to evaluate Chapter health, identify performance gaps, and implement corrective action plans.
Foster a high-performance culture focused on measurable outcomes and continuous improvement.
Conduct regular business reviews to assess progress toward area goals and strategic initiatives.
Recruit, develop, and retain high-performing Directors, Ambassadors, and Launch Directors.
Lead onboarding, training, and professional development initiatives for area team members.
Build collaborative leadership teams that support growth objectives and operational excellence.
Provide ongoing coaching, mentorship, and performance feedback to maximize team effectiveness.
Create succession plans and leadership pipelines for long-term market sustainability.
Ensure Chapters have strategic growth plans that support Member success and long-term sustainability.
Drive initiatives to increase Member engagement, participation, and retention.
Support Chapter leadership teams with growth, visitor attraction, and Member development strategies.
Champion programs and events that strengthen the Member experience and increase Members’ business opportunities.
Collaborate with support teams to address Member concerns and retention risks proactively.
Ensure consistent execution of BNI systems, standards, and best practices.
Plan and deliver area trainings, leadership development programs, recognition events, and growth initiatives.
Monitor budgets, resources, and operational priorities to maximize efficiency and effectiveness.
Partner with Operations and Member Support teams to ensure a seamless Member experience.
Maintain compliance with organizational policies and ethical business practices.