Area Director - NOVA North

BNI Global LLC• VA, US, VA

About The Position

The Area Director (AD) reports to the Senior Director of US CORE and leads business performance within the assigned market. The role is responsible for revenue and Membership growth, retention, and overall business performance. The AD develops and executes strategic growth plans to improve Chapter performance, strengthen Member engagement, and expand BNI's market presence. The AD leads Director Consultants, Ambassadors, and Launch Directors, building a culture of accountability, performance, and excellence. Through data-driven decision-making, coaching, and business development initiatives, the AD helps Chapters and Members achieve measurable business results while contributing to regional growth and profitability. The role maintains an active field presence, with approximately 60% travel within the assigned market, and works across office, home office, and field environments.

Requirements

Proven leadership experience with responsibility for business growth, sales performance, or operational results.
Demonstrated ability to develop and execute growth strategies that achieve measurable business outcomes.
Strong understanding of sales, marketing, customer retention, and performance management principles.
Experience leading, coaching, and developing high-performing teams.
Strong analytical and business decision-making skills, including the ability to interpret data and drive action.
Excellent communication, presentation, and relationship-building skills.
Entrepreneurial mindset and results-oriented approach to leadership.

Responsibilities

Develop and execute annual growth strategies to meet Membership, retention, launch, and revenue goals.
Identify market expansion and penetration opportunities and oversee new Chapter development.
Build and maintain a pipeline of prospective Members, Chapter opportunities, and leadership talent.
Drive net Membership growth through recruitment, retention, and engagement initiatives.
Analyze market trends, Chapter performance metrics, and business reports to identify opportunities and risks.
Partner with Regional Development on area growth plans aligned with market objectives.
Establish performance expectations, KPIs, and accountability measures for Directors, Ambassadors, and Launch Directors.
Coach team members to improve Chapter growth, retention, visitor conversion, leadership development, and Member engagement.
Use reporting and analytics to assess Chapter health, identify performance gaps, and implement corrective action plans.
Foster a high-performance culture focused on measurable outcomes and continuous improvement.
Conduct regular business reviews to evaluate progress toward area goals and strategic initiatives.
Recruit, develop, and retain high-performing Directors, Ambassadors, and Launch Directors.
Lead onboarding, training, and professional development for area team members.
Build collaborative leadership teams that support growth and operational excellence.
Provide coaching, mentorship, and performance feedback to maximize team effectiveness.
Create succession plans and leadership pipelines to support long-term market sustainability.
Ensure Chapters have strategic growth plans that support Member success and long-term sustainability.
Drive initiatives to increase Member engagement, participation, and retention.
Support Chapter leadership teams in growth, visitor attraction, and Member development strategies.
Champion programs and events that strengthen the Member experience and increase business opportunities.
Collaborate with support teams to address Member concerns and retention risks.
Ensure consistent execution of BNI systems, standards, and best practices.
Plan and deliver area trainings, leadership development programs, recognition events, and growth initiatives.
Monitor budgets, resources, and operational priorities to maximize efficiency and effectiveness.
Partner with Operations and Member Support teams to ensure a seamless Member experience.
Maintain compliance with organizational policies and ethical business practices.