Area Director of Sales - Sterling/Loudoun County

B.F. Saul Company Hospitality Group • Sterling, VA

7d • $90,000 - $120,000 • Onsite

About The Position

B. F. Saul Company Hospitality Group is seeking a passionate and experienced Area Director of Sales to oversee the sales and marketing efforts for multiple hotels in the Sterling/Loudoun County area. This role involves driving revenue, maximizing profit, and ensuring quality service across various brands. The Area Director of Sales will support the Assistant Vice President, Sales & Marketing in executing sales initiatives, achieving financial goals, and building long-term customer relationships. The position requires managing both reactive and proactive sales efforts, focusing on client and hotel objectives in line with the company's Quality Pledge and Standards of Service.

Requirements

• Excellent oral and written communication skills.
• Demonstrates independent problem solving skills and identify process improvements needed.
• Strong knowledge of Microsoft Office and Excel.
• Strong work ethic and professional focus; High level of integrity and discretion.
• Ability to work extended hours based on business needs, with physically demanding responsibilities such as walking, standing, carrying, and lifting throughout the extended shift.
• Ability to push, pull, and lift up to 20 pounds on occasional basis.
• A proven track record of success in a hotel or a related service industry
• 3+ years of Multi-hotels sales experience required, with a minimum of 1 year managing direct reports preferred.
• Must be detail oriented, leadership experience, have ability to communicate well with all levels within and outside the organization, and be able to problem-solve with employees and guests.
• Must be able to manage multiple priorities in a fast-paced environment.
• High school diploma or GED required.
• Basic Microsoft Office and Delphi experience also desired.

Nice To Haves

• College degree or equivalent experience preferred.
• Professional membership and community involvement desired.

Responsibilities

• Targets group/business transient accounts, markets, or segments with heavy emphasis on proactive solicitation and account saturation.
• Responds to incoming sales leads for the property.
• Identifies, qualifies and solicits new business to achieve personal and property’s revenue goals.
• Focuses efforts on key and target accounts with significant potential sales revenue.
• Develops and executes effective sales plans and actions.
• Maximizes revenue by selling food and beverage to groups.
• Understands the overall market; competitors’ strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.
• Closes the best opportunities for the property based on market conditions and property needs.
• Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
• Handles complex business with significant revenue potential as well as significant customer expectations.
• Builds and strengthens relationships with existing and new customers to enable future bookings. Activities to include sales calls, entertainment, FAM trips, trade shows, etc.
• Develops relationships within community to strengthen and expand customer base for sales opportunities.
• Provides excellent customer service in order to grow share of the account.
• Collaborates with Director of Revenue to manage group room blocks effectively including cutoff dates, rooming lists, etc.
• Conducts formal pre-event meetings as required to review/communicate group needs.
• Ensures proper and prompt follow up on all upsell opportunities.
• Manages meeting space, room set up, food and beverage and audio visual requirements.
• Collaborates with all other operational departments to communicate group details via the group resume pertaining to arrival/departures, billings, special requests, etc.
• Identifies improvements to enhance the client experience.
• Maintains performance level when experiencing changes or challenges.
• Adhere to all standards, policies, and procedures and consistently maintain a professional and ethical representation within the Sales and Catering Department.
• Performs other duties, as assigned, to meet business needs.

Benefits

• Health Insurance
• Dental & Vision Insurance
• Short & Long Term Disability
• Vacation Policy
• Incentive Eligible
• 401(k) Retirement Program
• Paid Life Insurance
• Tuition Reimbursement
• Discounted Room Rates for Team Members, Family and Friends
• Complimentary Room Stays
• Weekly Payroll

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED