Area Director of Sales

Home 2 Suites West Lafayette•West Lafayette, IN

1d•Onsite

About The Position

Ascent Hospitality is seeking a uniquely qualified hospitality leader to be our Area Director of Sales. This role functions as the leader of the area cluster Sales team and manages the on-property Sales and Events Management team. The Area Director of Sales will achieve individual booking goals and has responsibility for achieving defined property revenue goals, guest and team member satisfaction, and makes recommendations on direct reports booking goals (if applicable). This role leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotel sales objectives. The Area Sales Leader implements agreed key sales initiatives and ensures execution of sales and marketing strategy and programs for multiple hotels within the portfolio as assigned by the Regional Director of Sales.

Requirements

Excellent written and verbal communication and interpersonal skills
Highly responsible, reliable, and ethical
Well organized and detail-oriented
Ability to multi-task
Proficiency in Microsoft Office applications
Previous experience as a Director of Sales required (preferred hospitality industry)
Must have a valid driver’s license and be able to operate a vehicle to meet with clients.
High school education is required.
Must have prior experience in Director of Sales role.
Must be able to effectively lead and motivate a large team.

Nice To Haves

College education is preferred.

Responsibilities

Develop sales goals and strategies and ensure alignment with the brand business strategy of each hotel.
Execute the sales strategy and ensure individual booking goals are met for both self and staff.
Coach leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
Ensure the development of a strategic account plan for the demand generators in the market.
Ensure focus is on proactive selling and reactive selling with individual and group goals.
Determine and develop marketing communication activities, in conjunction with Regional Marketing Communications.
Provide customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
Develop strong partnerships with local organizations to further increase brand/product awareness.
Review the STAR report, competitive shopping reports and uses other resources to maintain an awareness of the hotel's market position.
Research competitor's sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
Attend sales strategy meetings to provide input on weekly and overall sales strategy.
Suggest innovative marketing ideas and proactively develop deployment strategies to continue to grow market share.
Serve as the sales contact for the General Manager, property leadership team, Regional Sales leaders and current and future guests.
Serve as hotel authority on sales processes and sales contracts.
Develop strong community and public relations by ensuring property participation in local, regional and national trade shows and client events.
Participate in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
Identify public relations opportunities and coordinate activities to augment the overall marketing communication strategy.
Support the General Manager by coordinating crisis communications.
Work with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations and/or union requirements.
Execute and supports Customer Service Standards and hotel's Brand Standards.
Execute and support the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
Perform other duties, as assigned, to meet business needs.