Area Community Director - USA

ARC'TERYX

9d•$154,000 - $202,000•Remote

About The Position

As the Area Community Director for the US region, you lead the development and execution of Arc’teryx’s regional community experience model in the US, with a primary focus on scaling Academy Light and other localized, high-impact formats across the United States. You oversee and lead two high performing regional teams (US West and US East), ensuring a consistent, high-quality approach to community experiences while enabling regional nuance. This role is responsible for evolving how Arc’teryx shows up in communities through a thoughtful, experience-led model that builds deep, authentic connections in both established and emerging markets. Reporting to the Senior Director, Brand Community - NAM, you will shape national direction, drive expansion strategies, and ensure measurable impact across all programs. This role can be hired remote. Business operations occur on PST time zone. Frequent travel for market visits is required.

Requirements

A Bachelor’s degree or post secondary education in a related field
10+ years of experience in experiential marketing, community programming, or brand marketing
A strong track record of leading multi-market programs and teams
Experience in market expansion, go-to-market strategy, or retail/community integration
Excellent communication and interpersonal skills with the ability to influence without direct control
Agile in your approach to adapt to ever changing evolution of our business needs
Strong organizational skills and efficiency in order to meet deadlines and manage multiple priorities
Demonstrated success working cross-functionally with retail, wholesale, and brand teams
An experienced people leader, with the ability to manage and inspire distributed teams
Both strategic and operational, able to move between vision-setting and execution
Experienced in budget ownership, KPI tracking, and ROI analysis
Understand the U.S. outdoor and community landscape
Passionate about the outdoors, education, and community building

Responsibilities

Defining and leading the U.S. strategy for Academy Light, establishing it as a scalable, repeatable model across priority markets
Working with the US West and US East community teams to set the community direction for the U.S., ensuring alignment to the NAM strategy while enabling regional relevance
Identifying priority and emerging markets, and developing multi-year regional experience and expansion roadmaps
Partnering with NAM Community and Experience leadership team to integrate regional experiences into the broader Academy and Brand Community ecosystem
Developing marketing briefs to support entry into new markets, including sequencing of Academy Light, partnerships, and retail integration
Partnering with Retail Area Directors and Real Estate teams to align community strategy with store expansion plans
Building a scalable playbook to successfully launch and grow community presence in new regions
Overseeing execution of Academy Light programs across both regions, ensuring excellence in experience, storytelling, and brand alignment
Guiding Area Community teams in delivering localized activations that deepen engagement and complement Academy programming
Ensuring seamless integration with store openings, positioning community as a core driver of market entry and long-term success
Leading the AOP Planning and Budget planning for the U.S. Community needs in partnership with the Regional Managers, Area Directors and US Area Community teams
Partnering with Wholesale teams to identify opportunities to extend community and Academy Light experiences into wholesale ecosystems
Ensuring a consistent and premium brand experience across DTC and wholesale touchpoints through aligned community programming
Leading, mentoring, and developing two high-performing regional teams (US West and US East)
Establishing clear goals, KPIs, and ways of working to ensure consistent execution and accountability across regions
Fostering strong cross-functional collaboration across U.S. community, retail, wholesale, and brand teams
Scaling regional partnerships with identified guiding organizations, nonprofits, and community leaders (approved by our Pro and Brand teams)
Strengthening relationships with athletes, ambassadors, and local influencers
Owning U.S. community budgets in partnership with US West and US East Area leaders related to Academy Light and regional experiences
Setting KPIs across both regions, measuring experience quality, participation, and market impact to provide insights to NAM Community and Brand leadership to influence strategy and investment decisions

Benefits

Extended health, dental, and vision coverage, including mental health support, fertility benefits, and a 24/7 Employee Assistance Program (EAP)
Immediately vested 401(k) retirement savings plan matching
Eligibility for Arc'teryx Annual Incentive Plan
Access to Employee Stock Purchase program (ESPP) where applicable
Paid time off
No Wasted Day program (dedicated paid days to get outside & explore)
Parental leave for birthing and on-birthing parents, including an option to ease the transition back to work
Professional development opportunities
Arc'teryx Academies (outdoor skill-building events)
Employee Belonging Councils
Access to employee discounts and Pro Deals (exclusive discounted pricing on gear)