Application Marketing Manager

Infineon•San Jose, CA

33d•$129,600 - $213,180•Onsite

About The Position

As a Application Marketing Manager on our Marketing team, you'll work hand-in-hand with our customers, enabling them to transform our products into cutting-edge designs, all while building longlasting partnerships that thrive on success. Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.

Requirements

B.S./M.S. Electrical/Computer Engineering or equivalent experience
10+ Year of relevant experience in product marketing, business development or sales, and analog, mixed-signal, and sensor products
Strong understanding of power, sensors, battery management, embedded systems, and connectivity products to enable sales
Good understanding of competitive landscape and key market players
Knowledgeable about semiconductor supply chain and manufacturing process
Enjoy presenting product and system offerings to facilitate product selection
Strong sense of urgency and leadership in solving complicated business challenges
Solid interpersonal skills to interface with customers, present solutions and work closely with Infineon Sales and product lines
Self-motivated to learn and take on new topics which may arise during the course of business activity

Responsibilities

Lead business development and marketing strategy to drive sales of Infineon products in collaboration with Infineon sales and product lines in the Robotics segment
Define and deploy the Go-to-Market strategy and coordinate its regional execution, focus within the Robotics segment and its customers
Responsible for market analysis, competitors’ landscape and product gap analysis. Capable to drive and present the opportunity pipeline to Infineon executives.
Coordinate with product lines, sales and field application engineers on best practices to demonstrate Infineon product value proposition and system solutions to drive product adoption and business growth.
Create market study and model for relevant Infineon products in Robotics in the Americas.
Key member of regional marketing team developing new product concepts, innovation, and influencing our application and product roadmaps