Analytics Program Manager (Adobe Experience Platform)

Navy Federal•Pensacola, FL

2d•Onsite

About The Position

We are seeking an experienced Analytics Program Manager to lead enterprise digital analytics strategy and execution, driving measurable improvements in member satisfaction, product acquisition, and usage. This role supports the evolution of modern, privacy-compliant analytics capabilities, including planning and migration to Adobe Web SDK / Adobe Experience Platform for web and mobile data collection, and delivering actionable insights through existing and emerging analytics solutions (including future Customer Journey Analytics capabilities) to support informed business decisions and long-term growth.

Requirements

Experience with Adobe Web SDK implementation or migration planning, including event-based data collection
Understanding of server-side/event forwarding and Conversion APIs to support resilient measurement and media performance.
Experience with site tagging and media operations measurement, including paid media and conversion tracking
Demonstrated experience using website analytic tools, including event-based data collection, such as Adobe Web SDK, Adobe Analytics, Google Analytics or other third-party tools
Demonstrated experience using website analytic tools such as Adobe/Omniture, SiteCatalyst, Google Analytics or other third-party tools
Demonstrated understanding of usability/web design principles
Demonstrated understanding of principles and practical application of statistical analysis and reporting
Working knowledge of the product management life cycle
Advanced knowledge of product/marketing trends and related environmental considerations
Advanced knowledge of analysis (path analysis, funnel behavior, ROI calculations, customer profiling, segmentation analysis and use of design of experiments to structure tests)
Strong understanding of customer and market dynamics and requirements relationships
Ability to adapt in a rapidly changing, fast-paced work environment
Demonstrated project management skills
Excellent judgment, analytical and decision-making skills
Outstanding verbal, written communication, and data presentation skills
Demonstrated direct/database marketing skills
Excellent interpersonal skills, including the proven ability to establish and maintain effective
Bachelor's degree in a related field, or the equivalent combination of education, training, and experience

Nice To Haves

Experience in developing and managing marketing/business analyses
Bachelors or advanced degree in quantitative discipline such as Mathematics, Statistics, Economics, Engineering, Operations Research, or related field of study

Responsibilities

Leads planning and execution of the migration to Adobe Web SDK, including event design, data layer alignment (Schema), and validation
Oversees modernized digital tagging and data collection, supporting future readiness for Adobe Experience Platform capabilities
Partners with media and marketing teams to support media operations measurement, including conversion tracking and data quality across web and mobile channel
Develops and implements business analytics strategies designed to meet Navy Federals digital channel goals
Evaluates high level metrics and detailed analysis to trend online and mobile channel performance
Selects appropriate measurement methodology to determine incremental results for new activities in online and mobile channels
Employs advanced statistics and data mining techniques to provide insightful analyses and improve member experience
Monitors macro-economic trends, design trends, and media market environment
Oversees the completion of essential proactive and ad-hoc analysis
Ensures extensive collaboration with the digital channel teams, strategic partners, senior leadership, and project management teams
Collaborates with team members to establish digital channel goals, objectives, and future opportunities
Leverages analytics and analyses to assist in guiding the digital strategy with a focus on business objectives and actionable plans
Leads the efforts in developing and measuring key performance indicators, reports progress to leadership
Makes recommendations based on analyses of the digital channel member interaction overlaid with the business strategy to determine improvement opportunities
Develops and submits reports and makes recommendations for digital banking initiatives to leadership
Ensures effective project management/delivery of analytics projects
Develops processes to ensure online tracking, timely communications, and offer fulfillment
Recommends new ways to enhance online and mobile channels
Derives appropriate action recommendations and works in partnership with business units to ensure implementation
Ensures accurate process and methodology is documented
Manages and appropriately prioritizes multiple overlapping projects
Actively participates in cross-functional team activities, provides expertise on data types / sources, offering original perspectives and conventional views
Regularly produces and reviews operational reports on overall online and mobile channel results
Assists with selection and development of staff
Assists with selection of lower-level staff, provides input on performance evaluations, mentors, and trains staff to ensure continuing skills development
Provides input and oversight of budget requirements, report variances and recommends adjustments to budget that support business needs and goals
Performs other related duties as assigned