Senior Manager, Analytics

Adelphi Group

2d•Hybrid

About The Position

Weber Shandwick is recruiting a freelance Analytics Manager to use analytics to help clients address reputational and business challenges through effective communications campaigns. The role operationalizes client briefs into measurement research and translates findings into actionable insights for communications strategies. It works across brand, health, corporate, technology, and public affairs clients, leading delivery of audience insights, earned and social listening, and other research. Projects use AI-powered tools to scale insight discovery and produce frequent client deliverables that integrate multiple data streams. The position also responds to new business needs and client crises with rapid analysis, formalizes insights in presentations, checks data integrity, consolidates AI research best practices, and makes findings accessible to different partners. The role leads analytics teams and projects, develops measurement frameworks, and delivers reports and insights that help clients understand trends and their practical implications. It partners with clients, agency teams, strategy and creative teams, and other stakeholders to support data-driven planning and decisions.

Requirements

Demonstrated expertise and experience translating data and research into strategic insights and recommendations.
At least 5 years of relevant full-time experience as an independent contributor.
At least 2 years of experience managing direct reports.
Experience engaging and collaborating with clients and internal teams in an agency or matrixed analytics team.
Experience analyzing and synthesizing data from first-party and third-party sources.
Ability to work independently and collaboratively as part of large client teams.
Ability to take ownership of work tracks, manage complex deadlines and deliverables, nurture client relationships, collaborate across teams, and mentor junior analytics staff.

Nice To Haves

Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, measurement of real-world impact, audience intelligence, and influencer measurement is highly preferred.

Responsibilities

Translate data into client-actionable insights about audiences, channels, and culture.
Develop and apply strategic measurement frameworks to uncover insights across earned, social, owned, and other media sources.
Partner with teams on client research and analytics requests; design approaches, lead earned and social media analyses, and use findings to inform strategic planning and answer stakeholder questions.
Identify, analyze, and interpret trends and patterns in complex data sets.
Develop measurement frameworks and enable reporting.
Align business goals to measurable KPIs for earned and influencer activations, enabling campaign learnings and recommendations.
Test and deploy AI-powered analytical tools to analyze client and publicly available data and improve outputs and client outcomes.
Maintain knowledge of established and emerging digital marketing analytics tools and platforms, including syndicated research and social listening platforms.
Lead teams and reinforce a culture of data and insights.
Manage teams and projects to deliver compelling analytics reports and insights that clarify trends and actionable implications for clients.
Promote smart data analytics and data-driven decision-making internally and with clients and agency partners.
Conduct rapid analyses in response to new business needs and client crises.
Formalize insights in presentation materials, check data integrity across data streams and deliverables, consolidate AI research best practices, and communicate findings accessibly to different partners.
Take ownership of work tracks, manage deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff.