Analytics Manager – Marketing and Media Optimization

Morgan & Morgan, P.A.•New York, NY

1d•$100,000 - $119,000•Remote

About The Position

At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.

Requirements

Bachelor's Degree, or foreign equivalent, in Data Science, Statistics, or Financial Management
2 years of experience in a data analyst position
2 years using Python, R-Studio, Sisense Cloud Data, PowerBI, and Tableau

Responsibilities

Guide data analysts focused on marketing performance, attribution, and optimization across multiple media channels
Develop and refine media mix models using open-source and proprietary frameworks to assess media contribution and guide budget allocation
Conduct testing and experiment design to isolate the causal impact of specific campaigns or media types
Build and maintain automated ETL pipelines and workflows to integrate data from media platforms, intake systems, and TV spend platforms
Manage the intake, transformation, and validation of media, spend, and case data from multiple sources to ensure accurate performance reporting
Develop forecasting models for key performance metrics such as CPI, lead volume, and conversion rates
Create dashboards to communicate insights to marketing, finance, and executive stakeholders
Partner with Media and Finance teams to ensure alignment on performance KPIs, campaign goals, and media planning
Monitor data pipelines and model performance, iterate based on campaign outcomes and evolving media mix