Analytics Lead

Whereoware, Inc

3d•Remote

About The Position

Whereoware (WOW) is a digital experience consultancy specializing in digital experience platforms (DXPs), marketing, UX, strategy, and data to deliver composable solutions that drive measurable business outcomes. For over 20 years, WOW has helped brands convert more of the right prospects, grow lifetime customer value, and retain the people who drive their growth. WOW's Data & Analytics practice sits at the heart of everything they do, connecting digital investments to proof. They transform disconnected data into clear insight across strategy, reporting & visualization, compliance, and managed analytics services. The Analytics Lead will join the Data & Analytics team and work alongside project managers, developers, designers, media strategists, and UX team members. The main tasks will include implementing analytics solutions across client technologies to support customer analytics insight and activation. WOW is a digital agency with clients across industries and verticals. Day-to-day projects for the Digital Analyst will vary.

Requirements

Client-facing experience: comfortable owning relationships, leading meetings, and presenting insights to non-technical stakeholders
Hands on experience executing analytics tracking through tag management systems, including Google Tag Manager, Adobe Launch, Tealium, etc required
Experience building analytics solution design technical references outlining analytics data layer, analytics interface settings, and tag manager requirements
Experience with Google Analytics 4 (GA4) including custom implementation utilizing an event-driven data layer
Experience with 1st, 2nd, and 3rd party data and cookies with a high understanding of how information is passed via these technologies and how to work with these technologies to support measurement across a variety of measurement platforms
Agency experience working across multiple planned analytics projects and ad-hoc data requests for internal and external stakeholders
Demonstrated knowledge of consent management tools and triggering setup to align to privacy regulations
Strong knowledge of media channels and marketing activation strategies
Experience with data visualization platforms such as DOMO, Tableau, Power BI and/or Looker

Nice To Haves

Experience with server-side Tagging, data clean rooms, and connected device analytics implementations
Working Knowledge of CRM Systems
Experience in Customer Data Platforms such as ODP, Segment, Klaviyo, etc
Experience designing CRO, a/b testing, and experimentation programs
Exposure to ETL tooling or data pipeline configuration

Responsibilities

Leading analytics technical solutions including oversight, design, thought leadership, and direction on measurement strategy across customer data tools supporting marketing and sales
Providing audit assessments of existing client digital ecosystems and recommending optimizations based on analytics best practices and client objectives
Working within tag management systems including owning all site tagging within a project including custom scripts, data layer references, access, consent management and workflow of tags
Executing analytics measurement strategies in Google Analytics 4 (GA4), Adobe Analytics, and other analytics measurement technologies
Provide data-driven insights to increase site conversion, improve performance and customer experience
Developing strategies for data management, digital governance, and privacy compliance solutions
Configure and manage consent management platforms (CMPs) and ensure proper triggering aligned to applicable privacy regulations
Lead discussion on business goals and KPI alignment with clients outlining areas of performance measurement towards business goals
Contribute to scoping and proposal development for new analytics engagements
Help define and evolve WOW’s internal analytics standards, documentation, and delivery process