Analytics Engineer - Marketing

LifeMD•New York, NY

51d

About The Position

The Analytics Engineer, Marketing is a SQL expert with a background in marketing data and analytics. This role will be responsible for analyzing data and supporting frameworks to assist the marketing team and drive performance across paid media, email marketing, and customer acquisition funnels. This role will work closely with LifeMD’s media buyers, email marketing teams, and business leaders to report on campaign performance and measure the effectiveness of new product launches. The ideal candidate will combine technical expertise with strong analytical skills and clear communication to support decision-making and drive measurable business outcomes.

Requirements

2+ years of experience in roles across analytics and marketing roles, with demonstrated technical expertise
Proficiency in SQL and experience working with a major BI tool (Looker, Tableau, Power BI, etc.)
Experience working with multi-touch attribution models
Ability to distill complex data into actionable insights and communicate effectively with stakeholders

Nice To Haves

Experience in a D2C E-commerce environment
Experience with Python and/or R
Familiarity with email marketing platforms like Braze or Attentive

Responsibilities

Data Ingestion and Manipulation:
Write SQL code and implement ingestion strategies to fetch data from source systems and prepare it for analysis
Use an AI-first development strategy to fasttrack code changes and reporting
Build and maintain existing data pipelines using advanced SQL to ensure consistent reporting and enable ad-hoc analyses
Apply data-generation best practices (normalization, logging tables, soft delete) to help produce high quality data from internal systems
Performance Marketing:
Analyze paid media campaigns, including attribution modeling and ROI analysis, to drive acquisition performance
Collaborate with media buyers to monitor campaign performance across channels, ensuring alignment with business goals
Provide insights into funnel performance, from initial engagement through conversion, and identify opportunities for improvement; including building dashboards to measure and communicate marketing performance across campaigns and channels
Generate actionable insights to support acquisition strategies for new product launches and business initiatives
Monitor key acquisition and performance-marketing metrics and generate insights to inform decision-making
Email Marketing & Communication Support:
Partner with the email marketing team to evaluate prospecting campaigns, cross-sells, and retention-based communication initiatives
Develop metrics and reporting to track the effectiveness of email journeys and customer engagement
Support the development of data-driven strategies for prospecting sales and retention campaigns