Analytics & Conversion Tracking Specialist

Tiger Tracks • Winter Park, FL

1d • Remote

About The Position

Tiger Tracks is seeking an Analytics & Conversion Tracking Specialist to manage the technical measurement layer for their clients. This role is crucial for ensuring that all client ad spend is accurately tracked, attributed, and reportable. The specialist will collaborate with the internal analytics lead and client success team to resolve tracking issues, implement advanced measurement strategies, and create documentation for scalability and accuracy. The position is fully remote and involves working with growth-stage and enterprise brands.

Requirements

• 3+ years of hands-on experience with conversion tracking and analytics implementation in a performance marketing or agency context.
• Deep proficiency with Google Tag Manager (building and managing containers, configuring data layers, troubleshooting client-side and server-side setups independently).
• Strong working knowledge of GA4, Google Ads conversion tracking, and Meta Pixel / CAPI.
• Direct experience supporting a paid media team (understanding how tracking accuracy affects bidding, reporting, and optimization decisions).
• Experience auditing and troubleshooting complex, multi-platform tracking setups.
• Familiarity with attribution models and their implications for paid media optimization.
• Strong communication skills (ability to explain tracking issues clearly to non-technical stakeholders or media buyers).

Nice To Haves

• Experience in a fast-paced agency environment managing tracking across multiple client accounts simultaneously.
• Familiarity with Looker Studio, BigQuery, or similar data tools.
• Exposure to server-side tracking solutions (Stape, Elevar, or similar).
• Working knowledge of first-party data strategies and cookie consent frameworks.

Responsibilities

• Own end-to-end implementation of conversion tracking across Google Ads, Meta, and other paid platforms using Google Tag Manager (client-side and server-side), GA4, and pixel/event configurations.
• Build and maintain GTM containers across client accounts, including tags, triggers, variables, and data layer configurations.
• Set up and troubleshoot pixel, tag, and event configurations to ensure clean, complete data across all active campaigns.
• Ensure accurate attribution across the funnel, from click to conversion, in support of paid media performance reporting.
• Work directly with the paid media team to ensure conversion events, attribution windows, and reporting signals are correctly configured for each platform.
• Troubleshoot discrepancies between ad platform data and analytics data and communicate resolution clearly to media buyers.
• Support campaign launches by confirming tracking is verified and firing correctly before media spend goes live.
• Translate tracking findings into actionable guidance the paid media team can act on without needing to go back to source data.
• Audit existing tracking setups to identify gaps, misconfiguration, and data quality issues.
• Manage and close out a backlog of active tracking issues across client accounts.
• Serve as the escalation point for tracking-related client concerns.
• Configure GA4 properties, data streams, audiences, and conversion events.
• Support the build and maintenance of client-facing reporting dashboards.
• Partner with the account team to translate tracking data into actionable performance insights.
• Develop and maintain a tracking implementation playbook for use across accounts.
• Document all active tracking setups in a centralized, accessible format.
• Build QA checklists and routine audit processes to catch issues before they reach clients.

Benefits

• Competitive with market rates for specialists at this level.
• Engagement structure (full-time or contract) and compensation to be discussed based on experience and scope.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed