Analytics and Insights Lead

OneMagnify • Detroit, MI

1d

About The Position

OneMagnify is an AI native, platform-enabled B2B digital agency operating at the intersection of data, technology, and creativity. We help complex organizations drive measurable business outcomes by building smarter customer experiences and delivering highly integrated solutions across digital, media, and technology. By combining deep industry expertise with advanced analytics and artificial intelligence, we enable our clients to make better decisions, move faster, and compete more effectively in dynamic markets. We are looking for an Analytics and Insights Lead to join our Customer Analytics organization! This person will lead analytics and insights delivery across our diverse client base with a specific focus on CRM analytics and insights. This role integrates CRM strategy, advanced analytics, data science, measurement, and client engagement. This individual will be a key connector between client business needs and data-driven solutions that power audience segmentation, campaign optimization, operational efficiency, and personalized customer experiences.

Requirements

• 5-7 years of shown experience in analytics, data science, or CRM strategy within a marketing or consulting environment
• Proven track record to lead and manage client-facing relationships
• Strong background in statistical modeling, campaign measurement, and experimental design
• Familiarity with first-party CRM data systems, CDPs, and enterprise-level marketing stacks
• Hands-on expertise with SQL, Python, and visualization tools (e.g., Power BI, Tableau)

Responsibilities

• Function as the primary client-facing analytics lead for CRM initiatives, directly working with client, marketing, product, and data teams.
• Translate client goals into measurable vital metrics, actionable insights, and analytical plans.
• Support planning activities for campaign targeting, lifecycle marketing, and retention efforts.
• Collaborate with a team of analysts and data scientists focused on customer segmentation, campaign measurement, predictive modeling, and AI applications.
• Collaborate with cross-functional internal teams across CRM strategy, creative, and activation/deployment.
• Coordinate end-to-end delivery of analytics projects, ensuring quality, timeliness, and impact.
• Provide mentorship and technical guidance to junior team members.
• Design and lead all aspects of customer analytics workflows, including segmentation, A/B testing, incremental lift studies, and dashboard reporting.
• Champion the use of innovative techniques such as machine learning, generative AI, and embedded AI agents to improve marketing efficiency.
• Ensure accuracy, scalability, and repeatability in all analytics solutions.
• Work closely with client data engineering teams to ensure clean data pipelines and proper integration into reporting environments (e.g., internal AI platforms, Snowflake, Salesforce, GCP, AWS).
• Partner with cross-functional teams to support new data sources and modeling opportunities.

Benefits

• medical, dental, and vision coverage
• a 401(k) retirement plan
• paid holidays
• Flexible Time Off (FTO)
• additional programs focused on wellness, financial security, and professional growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed