Analyst

Adelphi Group•New York, NY
•$65,000 - $75,000•Hybrid

About The Position

Fan Connect is seeking an Analyst to provide internal strategic support and manage external communications. The role delivers real-time marketplace insights to Omnicom Media strategy teams to inform investment teams and supports the development and implementation of sports-focused sponsorship and media strategies. These strategies are designed to help clients create customized, multi-platform programs. The Analyst also manages relationships across sports media and property marketplaces to maximize partnership value. The position supports idea generation, client-facing sell-through, custom integrations, sponsorship proposals, multi-platform partnerships, program execution, and media and partnership activation. It also supports strategy teams with actionable media insights, serves as a liaison between clients and Fan Connect and Omnicom investment teams, and maintains budget trackers and flowcharts for reporting. Omnicom policy requires employees to work in the office at least three days per week, unless additional in-office days are directed by the agency or manager, to the extent permitted by local law.

Requirements

  • Passion for sports.
  • Experience working within the sports marketing and/or media landscape.
  • At least 1 year of experience in the sports marketing/media industry.
  • Understanding of TV media and sponsorship, including features and integrations.
  • Strong organization and ability to manage multiple communication channels and prioritize simultaneous deliverables.
  • Extremely strong written and verbal communication skills, including in-person and conference-call communication.
  • Creative thinking and ability to develop unique ideas, solutions, and programs.
  • Strong background in client services, account management, and program development.

Responsibilities

  • Provide OM strategy teams with real-time marketplace insights to inform investment teams.
  • Develop and implement sports-focused sponsorship and media strategies for customized multi-platform client programs.
  • Manage relationships across sports media and property marketplaces to maximize partnership value.
  • Assist with sports idea generation within the agency team and facilitate client-facing sell-through.
  • Work with clients, networks, and leagues to develop custom integrations or adapt existing elements to fit an overall program.
  • Help determine the optimal asset mix and branding elements within sponsorship proposals.
  • Employ strategies and tactics across multi-platform partnerships to deliver on KPIs.
  • Implement, track, and value cross-channel media and partnership activation.
  • Create and implement media and sponsorship management processes, including timeline tracking and internal and external approvals.
  • Support strategy teams with actionable insights across media channels.
  • Act as a direct liaison between clients, dedicated Fan Connect teams, and dedicated Omnicom investment teams.
  • Maintain budget trackers and flowcharts for internal and client-facing reporting.
  • Assist with ad hoc planning requests based on client briefs and new opportunities.
  • Manage external communications.
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