Analyst, YouTube and Social Video

Hearst • New York, NY

2d • Hybrid

About The Position

Be Part of What's Next Help shape the future of social video storytelling through data-driven insights. As Analyst, Social Video Content, you'll uncover the trends, patterns, and opportunities that help our brands connect with audiences across YouTube, Instagram, TikTok, and emerging platforms—turning performance data into smarter content strategies and measurable growth.

Requirements

• 2+ years of experience in analytics, digital media, social media performance analysis, or a related field.
• Experience analyzing performance across social video platforms, including YouTube, Instagram, and TikTok.
• Strong analytical and problem-solving skills with the ability to interpret complex datasets and uncover meaningful insights.
• Proficiency with data analysis and reporting tools such as Excel, Google Sheets, or similar platforms.
• Experience using analytics platforms such as YouTube Analytics, Meta Insights, TikTok Analytics, or comparable tools.
• Ability to translate data into clear, actionable recommendations for both technical and non-technical stakeholders.
• Strong communication, presentation, and cross-functional collaboration skills.
• Passion for digital media, audience behavior, and emerging social video trends.

Nice To Haves

• Experience building dashboards or automated reporting solutions is preferred.

Responsibilities

• Analyze video performance data across YouTube, Instagram, TikTok, and other social video platforms to identify opportunities for audience growth and engagement.
• Develop and maintain recurring reports, dashboards, and performance tracking tools that provide actionable insights to stakeholders.
• Identify trends, patterns, and performance drivers across content formats, topics, and publishing strategies.
• Recommend data-informed optimizations to improve content performance, audience retention, and platform growth.
• Partner with video, editorial, social, and audience development teams to support strategic decision-making and content planning.
• Monitor platform updates, industry developments, and emerging social video trends to inform reporting and recommendations.
• Support testing and experimentation initiatives by measuring results and identifying best practices for future content strategies.
• Ensure the accuracy, consistency, and integrity of reporting across platforms and analytics tools.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Hybrid work schedule.
• Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a generous company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed