Analyst, SEO

dentalcorp•Toronto, ON

1d•CA$70,000 - CA$85,000•Hybrid

About The Position

We’re looking for an SEO Analyst/Specialist to help power our SEO program across a large and growing network of 600+ individual practice brands and websites. Working closely with the SEO Manager / Senior Manager, you’ll be the operational backbone of the program: onboarding new practices, keeping tracking and data infrastructure healthy, monitoring performance across the network, and serving as the go-to SEO resource for the broader marketing team. This is a great role for someone who loves the details — clean data, well-configured tracking, tidy listings — and wants to grow their SEO career in an environment where scale makes every improvement count hundreds of times over. We’re a small team managing a lot, so we lean heavily on AI and automation: you should be excited to use AI tools daily and to help automate repeatable work rather than doing it by hand.

Requirements

2+ years of experience in SEO, digital marketing, or marketing analytics (agency or multi-location experience a plus)
Working knowledge of local SEO fundamentals: Google Business Profile, local listings, reviews, and location pages
Hands-on experience with GA4 and Google Search Console; familiarity with rank tracking and SEO tools (e.g., Semrush, Ahrefs, BrightLocal, or similar)
AI fluency (important requirement): comfortable and current with AI tools as everyday working tools, with an interest in automation; hands-on experience with automation platforms (Zapier, Make, n8n) or scripting a strong plus
Comfortable working with data: spreadsheets are second nature (pivot tables, lookups); Tableau or similar BI tool experience is a strong plus
Highly organized and detail-oriented, able to manage repeatable processes across a very large portfolio without letting quality slip
A clear, helpful communicator who enjoys supporting teammates and explaining SEO in plain language
Candidates must be legally eligible to work in Canada.

Nice To Haves

Fluency in French is a very strong asset

Responsibilities

Support practice onboardings: execute the SEO onboarding playbook for new practices — site setup checks, Google Business Profile setup and optimization, local listings, tracking implementation, and baseline audits — and flag gaps to help refine the playbook over time
Own tracking setup and data quality: set up and maintain analytics and SEO tracking across the network (GA4, Google Search Console, Google Business Profile, rank tracking, call/conversion tracking), and audit regularly to ensure data across 600+ sites stays accurate and comparable
Monitor and analyze performance: track local and organic visibility, traffic, and conversion performance across the network, investigate anomalies, and maintain dashboards and recurring reports for the SEO team, marketing team, and stakeholders
Be the day-to-day SEO resource: field SEO questions and requests from the broader marketing team, triage incoming requests, and help maintain SEO documentation, FAQs, and best-practice guides
Use AI and automation to work at scale: use AI tools as part of your daily workflow for analysis, content QA, research, and reporting, and help build and maintain workflow automations alongside the SEO Manager
Execute local SEO at scale: manage Google Business Profiles, listings, and citations across the network, resolve suspensions and data inconsistencies, and support review response workflows and location page optimizations
Support the Manager with analysis for prioritization, experiments, and business reviews, and contribute to the speed, accuracy, and quality of the team’s recurring marketing tasks and reporting