Analyst, Search Engine Marketing

Horizon Media•New York, NY

5d•Hybrid

About The Position

Horizon Media, founded in 1989, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. It is recognized as one of the most innovative marketing and advertising firms and is known for its highly personal approach to client service. Horizon is consistently named to prestigious Best Places to Work lists. The company strives for an environment where employees feel welcomed, safe, and empowered, valuing diverse perspectives and authentic voices. Their recipe for success involves hiring talented people, challenging them, and providing opportunities for growth.

Requirements

A dot connecter, able to marry strategic thought and tactical objectives
Eager to advance problem solving skills, with the ability to be solutions oriented
A self-starter, takes initiative
A strong writer and communicator
Able to actively seek out and implement feedback
A hyper detailed oriented individual
An independent worker with strong time management and organization skills
A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment
A strong team player, willing to roll up your sleeves
A business mature individual who exudes professionalism and respect
Committed to the success of your team
Eager to guide and manage team members, will lead by example
A supporter of and advocate for diversity, equity and inclusion
6 months to 1+ years’ directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.
Exceptional quantitative skills and aptitude including advanced Excel skills.
An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
Excellent organizational skills and the ability to juggle multiple responsibilities.

Responsibilities

Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault.
Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics.
Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation.
Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.