Analyst Relations Manager
About The Position
SmartBear is seeking an Analyst Relations Manager to co-create and lead the company's global Analyst Relations strategy. This role is responsible for influencing and improving analyst perception, owning relationships with key analyst firms, and reinventing and scaling the AR program to drive measurable impact on coverage, sentiment, and market positioning. The ideal candidate will partner closely with Marketing Leadership, Product Management, Product Marketing, Sales, and PR/Communications to align analyst engagement with business priorities. Responsibilities include orchestrating briefings and inquiries, leading analyst evaluations, ensuring high-quality analyst-facing content, and defining, tracking, and reporting on AR KPIs.
Requirements
- 6–8+ years of experience in Analyst Relations, Product Marketing, or related B2B SaaS roles.
- Proven success managing relationships with firms like Gartner, Forrester, and IDC and influencing analyst perception.
- Experience owning major analyst evaluations (e.g., MQ, Wave) and driving strong positioning outcomes.
- Ability to independently engage analysts as a credible representative of SmartBear, with sufficient technical depth to discuss DevOps, APIs, and software quality.
- Strong editorial and storytelling skills, with experience refining messaging into high-quality analyst deliverables.
- Experience building AR programs that have a data-driven approach to defining and measuring success.
Responsibilities
- Co-create and execute a global Analyst Relations strategy in partnership with Marketing Leadership.
- Partner closely with Product Management, Product Marketing, Sales, and PR/Communications to align analyst engagement with business priorities.
- Own and manage relationships with key analysts.
- Orchestrate an aggressive calendar of briefings and inquiries for yourself and for members of the extended team.
- Lead end-to-end execution of major analyst evaluations (e.g., Magic Quadrants, Waves), ensuring high-quality submissions and outcomes.
- Act as the final quality owner for analyst-facing content, refining and translating messaging into compelling, analyst-ready narratives.
- Define, track, and report on AR KPIs (coverage, sentiment, share of voice, and business impact), continuously improving program effectiveness.
Benefits
- performance-based bonuses
- generous benefits package that supports employees’ health and well-being
- flexible time off
- hybrid work options
- professional development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
