Analyst, Programmatic Advertising

Raptive•New York, NY

About The Position

Raptive is looking for an energetic, solutions-oriented team member who is passionate about data and eager to be a part of a successful, fast-growing company. The Analyst, Programmatic Advertising, will be responsible for revenue optimization and yield analytics across SSP partners that keep the needs of Enterprise publishers top of mind in all decisions.

Requirements

Bachelor’s Degree and/or 2-3 years related experience
Exceptional communication skills, both written and oral
Background in digital marketing and/or media buying
Understanding of the programmatic digital media industry (SSPs, DSPs, exchanges)
Strong knowledge of MS Excel
Strong analytical skills and ability to recognize trends
Extremely detail-oriented, organized and process-driven
Quick learner who loves to pick up new tools/skills

Nice To Haves

Ad operations knowledge a plus!

Responsibilities

Work to implement Raptive’s ad stack on high-volume, outcomes-oriented Enterprise publishers, working closely with SSP partners to go live and monetize as efficiently as possible
Deeply understand the “health” of our bidder partners, to help optimize and troubleshoot, as well as surface new revenue opportunities for the specific needs of our large-level Enterprise publishers
Manage a variety of programmatic media integrations from implementation to monitoring and optimization
Monitor discrepancies between first and third party; internalize reporting to track trends and issues -- both for internal and external clients
Provide support and assistance to a new in-app product line as needed
Work across multiple teams (tech, data science, publisher-facing) to ensure our publishers are getting the best services possible