Analyst, National TV Research

Paramount•New York, NY

7d•$56,000 - $84,000

About The Position

We are seeking a Research Analyst to join CBS’s National TV Research team! In this role, you’ll be a key member of the CBS TV Network research group, helping to craft a compelling story about how audiences engage with CBS content across platforms and dayparts. You’ll partner closely with research leaders to deliver timely, pertinent, and insightful analysis that informs decision-making across CBS and Paramount Global.

Requirements

Bachelor’s degree required
1+ years of professional experience in analytics within TV or digital mediums preferred
Proficiency in Microsoft Excel and awareness with Microsoft Office applications (Word, PowerPoint, and Outlook)
Insight with audience and content measurement tools, such as Nielsen, VideoAmp, iSpot, and comScore TV data is a plus; knowledge of Nielsen Content Link is a plus

Nice To Haves

Exposure to data visualization tools (such as Tableau) is a plus; interest in learning big-data environments such as Snowflake is encouraged
Well-developed written and verbal communication skills, with the ability to summarize data findings clearly and concisely; ability to work individually and collaboratively
Demonstrates solid organizational skills, with the ability to manage tasks and maintain solid attention to detail
Displays a genuine interest in the media landscape; is a consumer of shows across at least one platform (linear, streaming, or social)

Responsibilities

Track audience viewership across linear, digital, and social platforms, delivering timely daily and weekly performance insights that highlight key trends
Assist in summarizing data into clear visual stories. Use dashboards and presentations to help key partners understand the information and take action.
Work closely with researchers and analysts across CBS. Help integrate insights from different data sources and methods.
Support in reviewing data for accuracy and flag potential data quality issues as they arise
Contribute to maintaining and updating reporting tools and dashboards, supporting efforts to streamline workflows and increase reporting efficiency
Provide support on ad-hoc research requests and projects for teams including marketing, sales, programming, and scheduling
Help provide insights on performance across multiple platforms. This will support CBS and Paramount Global. It will show how content performs, how audiences behave, and what the competitive trends are