Analyst, NA Growth Marketing

Visa•San Francisco, CA

11d•$109,700 - $170,200•Hybrid

About The Position

VAS Regional Growth Marketing is Visa's in-market growth engine for Value-Added Services — the function that translates regional business priorities into marketing action. We partner directly with sales, GTM, and regional product teams to identify growth opportunities, remove adoption barriers, and orchestrate the right marketing channels at the right moments. We are a global team embedded across five regions: AP, CEMEA, EUR, LAC, and NA. This is not an events coordination role. It is an entry point into strategic B2B growth marketing at one of the world's most recognized brands. The Analyst, Regional Growth Marketing will support the execution and measurement of field marketing programs for Visa's Value-Added Services portfolio — spanning Issuing Solutions, Risk and Identity, and Acceptance — within their assigned region. Reporting to the Regional Growth Marketing Director or Senior Marketing Manager, this role is designed for an analytically sharp, commercially curious marketing professional who wants to build expertise at the intersection of B2B strategy, demand generation, and financial services. This role is responsible for budget management, commercial performance analysis, pipeline visibility, install base insights, partner marketing and executive reporting that enable informed business decisions and growth investments. The successful candidate will partner closely with Marketing, Sales, GTM, Finance, Operations, and external partners to translate data into actionable recommendations that improve marketing effectiveness, resource allocation, and business outcomes.

Requirements

2 or more years of work experience with a bachelor’s degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD).
3+ years of experience in marketing analytics, growth marketing, commercial planning, partner marketing, revenue operations, or business analysis for B2B technology, SaaS, fintech, payments, or financial services.
Strong analytical and problem-solving skills with the ability to translate data into business recommendations.
Experience developing executive-level reporting, dashboards, and presentations.
Knowledge of pipeline management, account-based marketing, revenue attribution, and funnel analytics.
Analytically minded — you are comfortable with data and use it to inform decisions, not just report outcomes
Organized and dependable — you manage multiple workstreams without dropping details
Commercially curious — you want to understand the business, the customer, and why marketing decisions matter, not just how to execute them
Strong written and verbal communication; able to produce clear briefs, summaries, and program materials and deliver professional presentations to leadership
Comfortable using AI as a force multiplier in day-to-day marketing work — for research synthesis, brief writing, content drafting, data summarization, and ideation; approaches AI as a tool for better thinking, not a substitute for it
Collaborative and low-ego; you contribute to a team that moves fast and values substance over activity
Culturally aware; comfortable working across time zones and with global and regional stakeholders.

Nice To Haves

3 or more years of work experience with a bachelor’s degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD).
Bachelor's degree in business, Marketing, Finance, Economics, Statistics, Analytics, or a related field.
Familiarity with AI tools used in marketing workflows is an advantage — including large language models for research and content drafting (ChatGPT, Claude), AI-assisted analytics and insight synthesis, AI-powered features within marketing platforms or generative tools for creative and localization work.
Experience working with AI tools, CRM, marketing, and reporting platforms such as Microsoft Dynamics, Power BI, Tableau, Marketo, Adobe, or similar technologies.

Responsibilities

Support the planning and execution of regional growth marketing programs — including executive engagement events, industry conference activations, digital campaigns, account-based marketing initiatives, and partner programs
Partner with Sales, GTM, Finance, Operations, and Marketing teams to align priorities and reporting.
Conduct install base, customer, segment, and whitespace analysis to support retention and expansion strategies.
Manage pre-event and post-event processes: attendee communications, briefing materials, follow-up coordination, and CRM updates
Develop region-specific collateral — event materials, sales support content, program recaps — in coordination with creative and content teams
Support the adaptation of global campaigns, content, RFP’s, and sales materials for regional and sub-regional market relevance
Track and report on program performance against defined KPIs — pipeline influenced, account engagement, event ROI, and campaign metrics
Maintain and update priority account lists, engagement tracking, and marketing dashboards in collaboration with Demand Operations
Synthesize performance data into clear, concise summaries that inform regional planning decisions
Support planning and execution of joint marketing initiatives with strategic partners, resellers, acquirers, financial institutions, and technology partners.
Support coordination of marketing budget tracking, forecasting, and spend governance across growth marketing programs and events.
Identify investment risks, budget variances, and optimization opportunities.
Analyze marketing-sourced and marketing-influenced pipeline performance, conversion trends, and growth opportunities.
Coordinate project milestones, stakeholder communications, approvals, and execution activities across internal and external teams.
Support quarterly business reviews, leadership presentations, annual planning, and strategic initiatives.
Serve as the operational connective tissue between regional growth marketing and central teams — Campaigns, Demand Operations, and Product Marketing
Support regional directors and senior managers in preparing for business reviews, planning sessions, and stakeholder communications.