Analyst, Marketing & Advertising Technology

Priceline • Norwalk, CT

1d • Hybrid

About The Position

The Analyst, Marketing & Advertising Technology is part of Priceline.com’s Privacy & AI Governance team within the Legal department. The role maintains responsible marketing governance processes to honor user choices and support compliance with privacy and AI regulations, including CCPA, other applicable U.S. laws, and GDPR. Reporting to the Chief Privacy Officer, the Analyst works cross-functionally with marketing, security, enterprise data governance, and Legal teams to align marketing and advertising technology with company policies and regulatory standards while supporting business objectives.

The position manages policies and processes for marketing and advertising technology compliance; maintains inventories and data flow maps; checks user-facing technologies such as tags and pixels; audits user consent, preferences, and opt-out processes; and operates governance tools and platforms. It also produces audit-ready reports, dashboards, and documentation, and performs other duties as assigned. The role follows a hybrid work model, with two days onsite and the option to work remotely or in the office on remaining days.

Requirements

• 5–8 years of experience in digital marketing operations or marketing analytics.
• Exposure to data governance, compliance, or risk management.
• Bachelor’s degree in Business Management, Information Technology, or another related field.

Responsibilities

• Manage and continually develop policies and processes to ensure advertising technology and marketing technology comply with applicable laws, including CCPA and GDPR.
• Maintain and organize the marketing data inventory by gathering, documenting, and managing a real-time inventory of marketing activities, with particular emphasis on tracking technologies.
• Maintain data flow mapping across internal enterprise systems and between the Company and external partners, including social media.
• Conduct assurance checks on user-facing technologies, including tags and pixels, to verify accurate data collection and compliance with Company policies and applicable laws.
• Audit and track privacy processes to ensure timely completion of user consent, preference management, and opt-out choices.
• Manage and operate platforms and tooling that support governance processes, such as OneTrust, to ensure accurate, efficient, and auditable compliance.
• Collaborate with technical owners of related platforms, such as Tealium and Google Analytics, on their relationship to governance.
• Produce audit-ready reporting, dashboards, and documentation.
• Perform other duties as assigned.

Benefits

• Medical, dental, vision, and mental health resources.
• Paid time off, holidays, a company-wide Priceline Pause reset week, and paid volunteer days.
• Ability to work up to four weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks such as stocked kitchens and catered meals; availability varies by location.
• Retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts.
• Employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits.
• Travel and partner discounts, tuition support, legal support, and pet benefits.
• Employee Resource Groups, social events, recognition programs, and service awards.
• Annual bonus and/or equity grant may be available for certain roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level