Analyst I, Marketing Analytics - Corporate (Las Vegas)

Caesars Entertainment • Las Vegas, NV

3d • Onsite

About The Position

The Analyst I role supports the Caesars Entertainment ‘Enterprise Analytics’ department mission of providing worldclass analytical support, delivering insights that drive profit, and being a reliable business partner for all operational areas including Gaming, Marketing, VIP(Casino) Marketing/Operations, and Hospitality (Hotel/ Food & Beverage/Retail/Conventions). This position will primarily support Marketing Analytics initiatives, partnering with Marketing stakeholders to evaluate campaign performance, customer behavior, promotional effectiveness, and customer engagement trends.

Requirements

• Experience querying, analyzing, and visualizing large data sets
• Strength in critical thinking, problem solving, and written and verbal communication.
• Comfort in articulating complex information and analyses to a variety of audiences
• Intellectual curiosity and willingness to quickly learn relevant database applications and software, as well as industry-specific terminology and dynamics
• Demonstrated interest in a career in data- and analytics-driven business
• Desire to understand a broad range of operations within the casino and hospitality industry
• Ability to manage multiple projects simultaneously, and meet deadlines while consistently delivering accurate and high-quality work
• Demonstrated ability to work effectively in a team-oriented environment

Nice To Haves

• Ability to uphold and demonstrate the highest level of integrity
• Bachelor’s Degree from a top-tier program in one of the following areas: Finance, Marketing, Engineering, Economics, Mathematics/Statistics, Hotel Management, Business, or Data Science
• Graduate Degree in one of the following areas or in an equivalent technical field: Business, Economics, Mathematics/Statistics, Hotel Management
• Exposure to statistical analysis or optimization analytics
• Proficiency in one or more of the following programming languages: SQL, R, VBA, Sass, Python, and/or experience in working with Google BigQuery.
• Some experience in working with Microsoft Excel and PowerPoint; Hyperion experience a plus
• Experience with web-based data visualization tools, such as Tableau or MicroStrategy
• Prior experience in the gaming/hospitality industry a plus

Responsibilities

• Support Marketing Analytics initiatives through analysis of campaign performance, customer behavior, promotional effectiveness, and customer engagement trends to drive business decisions and improve marketing outcomes
• Conduct objective, rigorous analytics to help the business improve profitability, operational processes, and customer service – e.g., identification and evaluation of revenue growth opportunities, resource optimization, optimal investment mix, competitive market dynamics, customer behavior, and pricing optimization
• Distill vast datasets into actionable insights and recommendations that guide decisions and strategies.
• Contribute to the development of presentation materials and assist in presenting findings to senior management concisely in verbal and written formats
• Play an active role in the development, roll-out, and post-launch evaluation of strategic projects
• Develop and support reporting for operating departments to provide senior leaders visibility into trends and business performance drivers
• Use technology (e.g., SQL, Excel, Tableau, etc.) to develop analytics and reporting tools

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level