Analyst, Digital Marketing Analytics
About The Position
We’re seeking an analytical superhero to spearhead our campaigns and unravel the insights hidden within data streams. As our Analyst, you’ll be at the forefront, sculpting success for our online and offline marketing endeavors across diverse accounts. You will transform data into gold mines of actionable insights, steering our campaigns to unprecedented heights. You will tackle ad-hoc analysis, interface with partners and data teams, and craft game-changing reports that drive our strategies forward. You will be the wizard behind our KPIs, revamping engagement metrics, and refining digital campaign strategies across various channels like Display, Email, Search, and Social. You will dive into cutting-edge tools and technologies, empowering your analytics prowess within our dynamic enterprise.
Requirements
- 1-3 years of online marketing, web analytics, or research experience.
- Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).
- Direct experience in online direct marketing or online media performance analysis.
- Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
- Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
- Proven team player who thrives under pressure and delivers excellence.
Nice To Haves
- Experience or knowledge in Pharma - a definite plus!
- Coding skills in R/SQL/Python - an added advantage.
Responsibilities
- Ensure flawless implementation of analytics for online marketing campaigns.
- Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
- Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
- Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
- Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
- Embrace ad-hoc data requests and foster a basic understanding of each client's data sources.
- Work hand-in-hand with our stellar team, generating trend reports and optimization strategies.
Benefits
- Competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
