Analyst, Digital Content

Canadian Tire Corporation • Stonewall, MB

1d • CA$53,000 - CA$88,000

About The Position

The detail-oriented and proactive Digital Content Analyst will be responsible for onboarding product content to the site’s Product Detail Pages (PDPs), addressing content-related issues, coordinating with buyers and purchasing coordinators for vendor enrichment, and supporting enhanced content initiatives to improve customer experience on site. This role requires excellent organizational skills, a keen eye for detail, and the ability to collaborate effectively with various stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience in an eCommerce environment, preferably in a product content-related role.
• Strong understanding of eCommerce platforms and content management systems (CMS).
• Excellent written and verbal communication skills.
• Exceptional attention to detail with the ability to manage multiple tasks simultaneously.
• Proficiency in Microsoft Office Suite, specifically Excel
• Ability to work collaboratively in a fast-paced team environment.
• Basic understanding of SEO principles as they relate to product content.
• An eye for good customer-facing content.
• Experience with data analysis tools and metrics tracking.
• Knowledge of digital marketing best practices.

Nice To Haves

• Copywriting/proofreading skill is a plus.

Responsibilities

• Efficiently upload and manage product content on the site’s PDPs, ensuring all information is accurate, complete, and up-to-date.
• Monitor and address any content-related issues on the PDPs promptly, working closely with operational and technical teams to resolve discrepancies.
• Collaborate with buyers and purchasing coordinators to gather and enrich product information from vendors, ensuring data consistency and quality.
• Work alongside the purchasing team to collect high-quality visual content (images, videos, etc.) from vendors to enhance the product presentation on PDPs.
• Support ongoing projects aimed at improving the overall user experience on the site by implementing enriched product content strategies.
• Prepare and present reports on team progress as needed, highlighting key achievements and areas for improvement.
• Other tasks as assigned

Benefits

• We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do.
• We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.
• Accommodations: We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level