Digital Content Specialist

Rice University • Houston, TX

1d • Hybrid

About The Position

The ideal candidate will be highly organized, curious, and creative, with proven experience meeting deadlines and an ability to work cross-functionally on a variety of digital projects, offering advice and expertise while remaining flexible and collaborative. This position is offered as a hybrid role, combining both in-office and remote work to provide flexibility and support collaboration. Exempt (salaried) positions under FLSA are not eligible for overtime.

Requirements

• Bachelor’s Degree
• 2+ years of related professional experience in a marketing, communications, social media, or other closely related field
• Strong oral and written communication skills, including the ability to craft clear, audience-appropriate digital content across multiple channels
• Proficient with current digital marketing technologies and platforms, with an awareness of emerging trends and tools
• Highly organized with strong attention to detail, particularly in managing complex, high-volume digital communications where precision is critical
• Strong analytical and problem-solving skills, with the ability to interpret campaign performance data and translate findings into actionable recommendations
• Ability to independently manage competing priorities and consistently meet deadlines in a fast-paced, high-volume environment
• Demonstrated team player with strong cross-functional collaboration skills
• Strong listening skills
• Strong overall knowledge of broadcast email systems and processes
• Proven knowledge of web production
• Working knowledge of HTML/CSS as applied to email and web content production
• Microsoft Office skills

Nice To Haves

• Bachelor's degree in marketing, communications, public relations, English, or liberal arts
• Experience managing high-volume, deadline-driven email campaigns with a strong understanding of email production workflows from concept through deployment
• Experience with audience segmentation and merge field logic in a CRM-based email environment
• Experience with Blackbaud Internet Solutions and/or Blackbaud CRM, particularly in the context of email deployment and list management
• Experience in a fundraising, development, or advancement environment
• Experience with web and email analytics
• Experience with project management tools or systems to track and coordinate concurrent workstreams
• Experience working with graphic designers and web staff on digital communications
• Experience in higher education
• Experience with Drupal or other content management software
• Knowledge of building site architecture and experience with the web development life cycle

Responsibilities

• Leads the development and implementation of digital communication strategies for assigned programs, with a primary focus on email marketing
• Writes, designs, and coordinates the production of digital communication and marketing materials, with an emphasis on high-volume email campaigns
• Develops integrated communications and/or marketing plans to meet divisional objectives
• Manages the end-to-end production of email campaigns, including content development, list management, testing, deployment, and performance tracking
• Collaborates with the Director of Marketing and Production to align email communications with broader digital strategy and divisional goals
• Provides customer service to constituents across digital channels
• Represents the organization to constituents, campus, and media
• Develops content used to engage constituents and grow channels
• Curates and maintains digital content across email and web platforms
• Compiles data, analyzes, and reports on email and digital campaign performance
• Drives digital best practices across the team, serving as a resource for email production standards and processes
• Serves as the dedicated email specialist for Annual Giving, managing an increasing volume of campaigns with a high degree of technical complexity, including advanced segmentation and targeted messaging strategies
• Leads the building and management of segmented email queries through the university's CRM, collaborating with division partners to ensure accuracy and strategic alignment
• Advises division partners on timing, audience segmentation, and sequencing of digital communications; maintains and updates a multi-department marketing calendar
• Manages project workflows and task tracking through a project management system to ensure timely execution across concurrent campaigns
• Analyzes campaign performance using the broadcast email system, Google Analytics, and other content tools; reports on year-over-year trends and makes recommendations for improvement
• Answers questions and addresses concerns from alumni and other university constituents through the ARA Help Desk email address when necessary
• Provides additional support, maintaining and monitoring social media accounts when necessary

Benefits

• Hybrid role, combining both in-office and remote work

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level