Analyst, Digital Communications

Panera Bread•Newton, MA

1d•$83,685 - $117,160•Hybrid

About The Position

At Panera we believe that good food can bring out the best in all of us—food served in a warm, welcoming environment, by people who care, through a frictionless customer experience. We are looking for a Digital Communications Analyst to join our team to create and deploy complex and highly variable campaigns to our customers across email, SMS, mobile push and the App. The Analyst will manage up to 15 campaigns per month, overseeing projects from briefing through creative development, segmentation, QA, deployment and measurement on behalf of Panera Bread and its business divisions. The Digital Communications Analyst is responsible for the flawless execution of these digital campaigns, and will exhibit a strong attention to detail, ability quickly adapt to changing business conditions and a high degree of personal accountability in meeting deadlines. Additionally, the ideal candidate has working knowledge of email/mobile marketing and campaign management technology and related tools (Braze, Talon One Campaign Management or Marketing automation tool).

Requirements

Bachelor degree in marketing, communications or equivalent
Minimum of 2+ years of digital or email marketing experience, including deploying email and mobile campaigns
Experience working with data team on targeting and segmentation and pulling lists through ESP or Campaign Management tool
Knowledge of best practices in email and mobile design, delivery and customer engagement; understand CANSPAM and compliance in email and mobile opt in best practices in mobile
Experience managing creative development and directing agencies or internal teams
Comfortable with translating reporting into recommendations
Extremely process driven and results driven – s/he will define and communicate clear deadlines and schedules for campaign processes
Strong attention to detail and project management skills
Proactive, self-motivated and ability to work in a fast-paced, deadline driven environment and manage multiple projects
Exceptional verbal and written communication skills and analytical skills
Excellent team player, who can take work direction from multiple individuals, learns quickly and is adaptable

Nice To Haves

agency experience is a plus
experience creating journeys and campaigns in Braze, Adobe Campaign Classic or similar email service provider preferred
Experience in Web / Content management a plus
Possess interest in knowledge building across new technology and communication areas
Working knowledge of Email “Drag and Drop” Editors, HTML, CSS, or SQL a plus

Responsibilities

Develop up to 15 campaigns per month to deliver on various business strategies, utilizing our MarTech tools to create targeted, dynamic-content driven campaign requirements, build campaign audience lists, and liaise with data teams to access new data for campaigns
Become a trusted advisor to key business partners throughout the organization, providing thoughtful recommendations for email and mobile channel strategy
Proactively recommend ways to optimize marketing campaign performance through A/B testing, personalization, and dynamic content
Communicate detailed creative briefs and execution requirements for internal and external partners
Build targeting requests and campaign requirements, and manage database segmentation targeting through Braze
Manage the end-to-end execution process for mobile deployments, including quality assurance and testing
Manage set up, testing and deployment of rewards and offers alongside external partners
Tag and track all communications appropriately to measure effectiveness against campaign goals
Monitor campaign performance upon deployment and provide reporting to business stakeholders; based on results, make recommendations to continuously improve upon campaigns
Ensure flawless execution of marketing campaigns through rigorous QA protocols to minimize customer impact and business risk