Analyst - Community Intelligence
About The Position
SoundCloud is seeking an Analyst, Community Intelligence to deepen its understanding of the creators and listeners on its platform. The role sits across Community, Product, Data, Growth, and Music, and combines product behavior, support conversations, surveys, social signals, market trends, and external intelligence to understand community needs, friction, engagement, and retention. The analyst will own SoundCloud’s creator segmentation and lifecycle framework, developing a durable understanding of how creators evolve on the platform and translating findings into strategic recommendations for Product, Growth, Marketing, Music, and senior leadership. The role also partners with Music Intelligence on artist discovery, music trends, forecasting, and artist ecosystem research. The successful candidate will connect quantitative and qualitative evidence, internal platform data and external market signals, and turn complex analysis into clear narratives and actionable recommendations. They will help establish Community Intelligence as a trusted source of knowledge about SoundCloud’s users and creators, while using analytics, automation, and AI-enabled tools with appropriate analytical rigor. SoundCloud is a multinational company with offices in New York, Los Angeles, Berlin, and London. Its work culture is flexible, offering opportunities to collaborate in offices while accommodating work from home.
Requirements
- At least 2 years of experience in customer or consumer insights, product analytics, audience intelligence, strategy, research, or a similar analytical role.
- Strong experience turning complex datasets into strategic recommendations that influence product, customer, or business decisions.
- Proficiency in SQL and experience with BI and visualization tools such as Looker, Tableau, or Power BI.
- Experience with segmentation, cohort analysis, lifecycle analysis, funnel analysis, and retention or churn analytics.
- Ability to combine quantitative analysis with qualitative inputs such as surveys, support conversations, social listening, community feedback, and market research.
- Strong understanding of customer or audience research methodologies, including NPS, Voice of Customer, segmentation, and behavioral analysis.
- Strong business judgment and ability to move from data to insight to a clear recommendation.
- Excellent communication and storytelling skills, including experience presenting complex findings to senior and cross-functional stakeholders.
- Comfort using AI-enabled tools to accelerate research, analysis, and synthesis while maintaining analytical rigor and judgment.
- Genuine curiosity about creators, music, technology, culture, and online communities.
Nice To Haves
- Experience in music, entertainment, social media, streaming, or the creator economy.
- Familiarity with music and audience intelligence tools, social listening platforms, or external market datasets.
- Experience with Python or R, statistical analysis, forecasting, or network analysis.
- Experience with artist discovery, cultural trend analysis, or creator growth ecosystems.
Responsibilities
- Own and evolve SoundCloud’s creator and listener intelligence framework by combining behavioral, transactional, attitudinal, and qualitative data.
- Lead the development of creator segmentation and lifecycle models that identify meaningful creator groups, needs, behaviors, ambitions, and development stages.
- Analyze creator journeys, cohorts, funnels, and retention patterns to understand drivers of activation, growth, engagement, monetization, and churn.
- Build a Voice of the Community program using signals from support interactions, NPS and surveys, social channels, community feedback, and in-product behavior.
- Identify recurring friction points, unmet needs, and changes in community behavior, and translate them into recommendations for Product, Engineering, Growth, Marketing, Music, and Business teams.
- Monitor creator-economy trends, competitor and platform developments, music and cultural signals, and industry benchmarks; connect these with SoundCloud’s first-party data to identify risks, opportunities, and changing needs.
- Partner with Music Intelligence on artist discovery, audience and trend analysis, forecasting, and research into emerging artists, genres, scenes, and communities.
- Use data and contextual and qualitative inputs to articulate cultural trends and inform storytelling about where music is heading.
- Support reporting on creator and streaming trends and build self-serve tools that help Music Intelligence, Community, and adjacent teams tell stories about music movements on the platform.
- Own reporting on NPS, community sentiment, creator behavior, lifecycle health, and experience drivers, turning complex data into clear narratives for senior stakeholders.
- Use analytics, automation, and AI-enabled tools to accelerate research and synthesis, validating outputs with sound judgment.
- Partner with Data Science, Analytics, Research, Product, and Community teams to build scalable frameworks and establish Community Intelligence as a trusted source of user and creator knowledge.
Benefits
- Comprehensive medical, dental, and vision plans, plus mental health resources.
- Robust 401(k) program.
- Employee Equity Plan.
- Professional development allowance.
- Creativity and Wellness benefit, which may be used for items or activities such as a gym membership, photography course, or book.
- Flexible vacation and public holiday policy, with up to 35 days of PTO annually.
- 16 paid weeks for all parents, birthing and non-birthing, regardless of gender, for newborn, adopted, and foster children.
- Snacks and goodies, plus two free lunches weekly when working at the office.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
