Analyst, BI Engineering

The Walt Disney Company•Burbank, CA

8d•$89,000 - $119,300•Hybrid

About The Position

Disney seeks an Analyst, BI Engineering specializing in YouTube data and analytics to join the Enterprise Research & Analytics team. The Brand Analytics team is a highly visible department that is charged with finding the best methods to understand consumer thoughts, feelings, and behaviors across digital and social channels. They play an integral part in aiding key business decisions for the Walt Disney Company, encompassing Corporate, Disney Entertainment and Disney Experiences through our core brands; Disney+, Hulu, Marvel, Lucasfilm, 20th Century Studios, Pixar, Disney Live Action, Walt Disney Animation, Disney Parks & Disney Cruise Line, and many more. You will join a dynamic group who are passionate about bringing the consumer voice into decision-making every day. You will play a crucial role in advancing the team's YouTube data and Business Intelligence capabilities by engineering data pipelines, analytical tools, software solutions, and scalable BI products that drive informed business decisions. You will contribute to YouTube analytics architecture, data integration and governance, vendor relationships, and UX/UI standards. This role requires hands-on technical fluency with YouTube’s APIs and reporting systems, as well as a passion for developing innovative solutions and optimizing data workflows. The role reports to the Manager, BI Engineering and is based in Burbank, CA. This role requires in-person collaboration from Monday to Thursday and remote work on Friday.

Requirements

3+ years of experience in business intelligence, analytics, or data engineering–adjacent roles, including research, social media, consumer data, and digital marketing, with direct ownership of analytical systems, reporting pipelines, or insight products
Hands-on experience extracting, managing, and analyzing data through YouTube’s analytics and content management ecosystem, including API access, YouTube Studio and CMS
Experience with YouTube-specific data structures, dimensions, metrics, and reporting schemas
Knowledge of platform‑native analytics APIs across additional social platforms: TikTok, Instagram, Facebook, Threads, X/Twitter
Familiarity with digital marketing, social media, and consumer behavior datasets, including high‑volume, multi‑source data feeds
Knowledge of business intelligence methodologies including Data Analysis, Data Integration, Data Migration, Data Warehousing, and Data Visualization
Proficiency with SQL, and the ability to extract and combine disparate data sources into coherent analytical outputs
Proficiency with business intelligence and data visualization software (such as Tableau, MicroStrategy, Power BI, Domo), including dashboard performance optimization and UX standardization
Knowledge of AI‑powered analytics, leveraging large language models (LLMs) to accelerate analysis, enhance data exploration, and improve insight generation through effective prompt engineering and agentic workflows

Nice To Haves

Knowledge of AI-assisted development tools (e.g., Claude Code, Cursor, GitHub Copilot) using AI pair‑programming to accelerate SQL, Python, or analytics engineering tasks
Familiarity with Python, R, or similar programming languages
Proficiency with enterprise social analytics and listening platforms (e.g., Sprinklr, Quid, RivalIQ) including query logic, taxonomy construction, and data normalization
Knowledge of data workflows across various stages, from backend sourcing to ingestion pipelines
Experience working with a major entertainment/media company and digital media teams
Ability to simplify complex data into clear and actionable insights
Experience collaborating with technical and non-technical stakeholders at all levels, including presenting data and insights to senior leadership

Responsibilities

Design, build, and maintain analytical tools, data solutions, and software that enable existing analytics & marketing teams at The Walt Disney Company to scale their work, accelerate delivery, and create capacity for continued innovation
Integrate and analyze YouTube-native data and reports from the YouTube API, YouTube Studio Analytics, Content Manager, and internal data lakes, alongside broader digital and social intelligence sources, to identify trends and understand consumer behaviors, expressed preferences, and responses to marketing efforts
Develop YouTube analytics frameworks and BI products that translate evolving business questions into standardized data models, metrics, dashboards, and insights products; partnering closely with other Data Analytics and Business Intelligence team members
Establish and maintain YouTube data governance, technical documentation, validation, and quality control assurance practices to ensure data accuracy, consistency and reliability
Develop and maintain data visualization and UX/UI standards across dashboards and reports to ensure consistency and clarity across analytical products
Maintain relationships with internal and external data, platform, and engineering partners, ensuring clear prioritization, resource alignment, and on‑time execution
Deliver high‑quality and production-ready BI reporting and analytical products consistently and on time, while managing stakeholder expectations
Deliver executive‑level data storytelling by translating complex YouTube datasets, performance metrics, and analytics outputs into clear, concise, and actionable insights for senior leadership
Serve as the YouTube analytics expert and thought leader for Disney digital marketing team, bringing the voice of the consumer into decision-making through timely, relevant, and actionable quantitative and qualitative insights