About The Position

Are you interested in a career in Marketing in PepsiCo? Then now is the time to explore the opportunities of PepsiCo: join us as the next Alvalle Marketing Innovation Manager (Food Ventures). Working with inspiring and experienced colleagues, you'll find that the atmosphere in our office in Barcelona is informal and engaging. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference. Your mission: The Marketing Innovation Manager plays a critical role in shaping the global innovation agenda for Alvalle, supporting its evolution from a locally established brand to a scalable international proposition within the Food Ventures portfolio. This role is responsible for identifying growth opportunities, shaping the multi‑year innovation pipeline, and leading end‑to‑end innovation development—from front‑end ideation through feasibility assessment, business case creation, prototyping, testing, and ultimately multi‑market commercialization. The position requires strong capability in design thinking, human‑centric insight interpretation, concept development, and cross‑functional orchestration. The Innovation Manager collaborates closely with R&D, Strategy, Business Developer, regulatory teams, and key markets to ensure innovations are desirable for consumers, viable in the market, and feasible for the business, ultimately strengthening the Alvalle brand and driving future revenue streams.

Requirements

  • Strong human‑centric innovation skills: insight mining, design thinking, consumer empathy, and needs‑based segmentation.
  • Experience with concept development, prototyping, product testing, and innovation methodologies.
  • Solid understanding of food & beverage product development cycles, with ability to work closely with R&D and Supply Chain.
  • Financial literacy to build and evaluate business cases (pricing, margins, COGS, investment, volume modelling).
  • Packaging innovation literacy, including structure, sustainability, and claim development.
  • Ability to interpret consumer research tools (U&A, concept test, product test, sensory analysis).
  • Strong project leadership and cross‑functional collaboration.
  • Curiosity, creativity, and ability to challenge assumptions.
  • Structured thinking with strong problem‑solving orientation.
  • High ownership and autonomy in driving workstreams.
  • Excellent communication and storytelling, especially translating technical content into clear business implications.
  • Ability to operate in ambiguity and evolving contexts.
  • 4–7 years of experience in: Innovation / NPD, Brand Management (with innovation focus), R&D marketing interface roles, Consumer insight–led innovation roles.
  • FMCG experience required; food & beverage strongly preferred.
  • Demonstrated experience in concept testing, product development or innovation stage‑gate environments.
  • Bachelor’s degree required; Master’s preferred in Business, Marketing, Food Science, Design Thinking or similar fields.
  • Fluency in English required; additional languages are a plus.

Responsibilities

  • Innovation Strategy & Pipeline Development
  • Front‑End Innovation (Human‑Centric Ideation)
  • Product & Concept Development
  • Business Case Creation & Feasibility Assessment
  • Cross‑Functional Program Leadership
  • Packaging & Visual Identity Innovation
  • Market Deployment & Launch Readiness

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Number of Employees

5,001-10,000 employees

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