Alternate Sites Regional Sales Director, West Region
About The Position
The Regional Sales Director is responsible for the leadership, planning, development, and execution of activities to achieve regional revenue, profit, and customer satisfaction objectives. This role leads a team of senior sales representatives in a complex, team-selling environment while driving strategic growth across a diverse customer base. The position requires strong leadership and cross-functional collaboration to expand market share, advance key account strategies, and support enterprise opportunities, including integrated health systems and IDNs. In addition, this role is accountable for driving regional distribution engagement and business performance, ensuring effective portfolio positioning, strong channel partnerships, and the execution of joint growth initiatives that accelerate revenue and market penetration. This position reports to the Sr. Director Sales Alternate Site and is part of the Alternate Site US Sales team located in the western region of the US and will be fully remote.
Requirements
- Bachelor’s degree with 10+ years of relevant business or diagnostic industry experience.
- Ability to negotiate contracts ranging from single-site agreements to large health system and enterprise-level partnerships.
- Strong executive presence with exceptional negotiation skills and success driving multi-year agreements in complex environments.
- Proven success working with non-acute distribution partners.
Nice To Haves
- Knowledge of PCR / molecular diagnostics is preferred.
- Proven leadership capabilities with a track record of building, developing, and retaining high-performing sales teams.
- Proven ability to lead cross-functional teams in complex sales environments, coordinating stakeholders to develop and execute comprehensive account strategies.
- Strong understanding of channel economics, margin structures, and go-to-market strategies involving distribution partners.
Responsibilities
- Lead, coach, and develop a high-performing team of sales professionals, providing ongoing feedback, performance management, and professional development.
- Lead strategic engagement within Health Systems and IDNs, partnering cross-functionally (Sales, Marketing, Medical Affairs, Finance, and Executive Leadership) to develop and close enterprise-wide standardization agreements.
- Own Regional Distribution Strategy and Execution, including positioning Cepheid’s portfolio effectively within distributor channels and influencing distributor prioritization through value proposition, margin alignment, and growth opportunity.
- Leading joint business planning, Regional Sales Meetings, and Quarterly Business Reviews (QBRs).
- Developing and executing localized promotional programs in partnership with distribution partners.
Benefits
- paid time off
- medical/dental/vision insurance
- 401(k)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
